SMEUpcomingPOOJALOGISOffer-document study

Pooja Logistics Limited IPO

DRHP 26 Sep 2025

Price band
₹109.00 – ₹115.00
Lot
1,200 shares
₹1,38,000 at the top of the band
Subscription window
23 Sep – 25 Sep
2026
Market cap at ₹115
₹164 cr
all shares after the issue
P/E at ₹115
13.3×
on FY26 profit

Pooja Logistics SME IPO: key figures

From the offer document; each figure is cited in the study below

Growth

Revenue CAGR FY24–FY26
15.7%
PAT CAGR FY24–FY26
46.7%
EBITDA margin FY24 → FY26
15.5% → 16.5%

Valuation

Market cap at ₹115
₹164.3 cr
P/E at ₹115
13.3×
Peer median P/E
9.4×
Versus peer median
+41%

Issue

Fresh issue at ₹115
₹44.2 cr
Offer for sale
none
Promoter holding before → after
87.7% → 64.1%

Concentration

Largest customer
27.7% of FY26 revenue
Top five customers
55.2% of FY26 revenue

Balance sheet

Net debt / EBITDA
1.0×
Return on net worth FY26
36.2%

Worth reading

Tax cases against the company
₹27.1 cr
Owned refrigerated vehicles
424
Trade receivables
67 days of FY26 revenue

Pooja Logistics Limited: what the offer document says

A Delhi-based temperature-controlled trucking company with 424 refrigerated vehicles of its own is issuing 38,46,000 new shares on NSE Emerge at ₹109 to ₹115, mainly to add vehicles; no shareholder is selling. Revenue rose from ₹12,375.26 lakh in FY24 to ₹16,570.10 lakh in FY26 and profit from ₹573.14 lakh to ₹1,233.98 lakh. Two tax proceedings against the company involve ₹2,714.94 lakh.

Published 21 Sep 2026 · 2,032 words · read from the RHP

01At a glance

What the company does — transports perishable goods across India in refrigerated trucks ("reefers"), using its own fleet of 424 GPS-enabled vehicles and trucks hired from other operators (RHP p.99, RHP p.52).

Who pays it — companies shipping temperature-sensitive goods; the largest customer was 27.69% of FY26 revenue and the top ten 68.15% (RHP p.30).

Why it is raising money — ₹3,397.39 lakh for new goods carriages, plus general corporate purposes (RHP p.100).

How fast it has grown — revenue from ₹12,375.26 lakh in FY24 to ₹16,570.10 lakh in FY26, about 15.7% a year; profit from ₹573.14 lakh to ₹1,233.98 lakh, about 46.7% a year (our arithmetic, RHP p.68).

The one thing to understand — a fleet business growing by adding trucks, with profit up faster than revenue; against that, two tax proceedings against the company involve ₹2,714.94 lakh, about 2.2 times FY26 profit (our arithmetic, RHP p.32, RHP p.68).

02The business, in plain words

Pooja Logistics carries chilled and frozen goods by road in refrigerated trucks, from its own fleet and from hired trucks (RHP p.99).

A food or pharmaceutical company needs goods moved cold → it books Pooja Logistics → the goods travel in a company-owned or hired reefer → the customer pays freight per trip.

Earnings equation: Profit ≈ trips × freight rate − fuel, tolls and hire charges − depreciation of the fleet − interest. Operating expenses were ₹12,242.62 lakh and depreciation ₹1,013.14 lakh against revenue of ₹16,570.10 lakh in FY26 (RHP p.68).

03Where the money comes from

₹ lakhFY24FY25FY26
Revenue from own vehicles9,590.389,878.3011,206.93
Revenue from hired vehicles2,782.584,992.065,363.17
Owned vehicles361364424
Largest customer's share23.97%29.71%27.69%
Top ten customers' share81.61%75.55%68.15%

Source: RHP p.52, RHP p.30. The split between owned and hired vehicles is an internal assessment, the prospectus says (RHP p.52). The company has no long-term agreements with its customers (RHP p.30).

04The growth record

₹ lakh, restatedFY24FY25FY26
Revenue12,375.2614,877.1016,570.10
EBITDA1,912.962,309.092,730.03
EBITDA margin15.46%15.52%16.48%
Profit after tax573.141,102.231,233.98
Operating cash flow1,308.021,392.61319.13
Return on net worth47.92%54.20%36.21%

Source: RHP p.110, RHP p.68, RHP p.69, RHP p.109. Our arithmetic: revenue grew about 15.7% a year from FY24 to FY26, EBITDA about 19.5% and profit about 46.7%; the EBITDA margin rose 102 basis points (RHP p.110).

05What the growth is made of

More trucks and more hired capacity. Owned vehicles rose from 361 to 424, and revenue from hired vehicles almost doubled from FY24 to FY26 (RHP p.52). Profit rose faster than revenue partly because employee costs fell from ₹1,302.26 lakh to ₹665.97 lakh while depreciation fell in FY25 (RHP p.68). The prospectus does not give trips, tonnage or kilometres in the pages read.

06Earnings quality

IndicatorWhat the document shows
Operating cash flow against profit₹3,019.76 lakh against ₹2,909.35 lakh over FY24–FY26 (our arithmetic, RHP p.69, RHP p.68)
Trade receivables₹3,041.67 lakh, about 67 days of FY26 revenue (our arithmetic, RHP p.67)
Other current assets₹1,632.29 lakh, up from ₹549.81 lakh a year earlier (RHP p.67)
Short-term loans and advances₹806.55 lakh, up from ₹336.60 lakh (RHP p.67)
Other income₹206.58 lakh in FY26 (RHP p.68)

FY26 operating cash flow fell to ₹319.13 lakh because other current assets rose by ₹1,082.47 lakh and loans and advances by ₹469.95 lakh (RHP p.69). The prospectus does not break down those assets in the pages read.

07The balance sheet

At March 2026 borrowings were ₹2,628.78 lakh long-term and ₹1,292.58 lakh short-term, against net worth of ₹4,230.51 lakh (our arithmetic, RHP p.67). Cash was ₹410.94 lakh and current investments ₹797.05 lakh (RHP p.67). The company spent ₹2,225.11 lakh on vehicles and other assets in FY26 and had ₹450.30 lakh of capital work in progress (RHP p.69, RHP p.67).

After the issue: at the upper band the fresh issue adds ₹4,422.90 lakh before expenses (our arithmetic, RHP p.1).

08What the money is for

Object₹ lakh
Purchase of goods carriages3,397.39
General corporate purposesnot stated ([●]), at most 15% of gross proceeds or ₹1,000 lakh
Issue expensesnot stated ([●])

Source: RHP p.99, RHP p.100. The vehicles are to be funded entirely from the issue (RHP p.100).

Into the business 38,46,000 new shares, ₹4,422.90 lakh at the upper band (our arithmetic, RHP p.1). To selling shareholders nothing: there is no offer for sale (RHP p.1).

09Who is selling

No one. The issue is only new shares (RHP p.1).

10Promoters

The promoters are Deepak Khanna and Anu Khanna (RHP p.1). Deepak Khanna holds 86,50,000 shares, 82.87%, and Anu Khanna 5,00,000 shares, 4.80% (RHP p.91). One tax proceeding against the promoters involves ₹1.37 lakh (RHP p.32).

11Who already owns it

Holder, before the issueSharesShare
Deepak Khanna86,50,00082.87%
Vijay Kumar Khanna6,13,0005.87%
Anu Khanna5,00,0004.80%
Malakshmi Trust4,38,0004.20%
Ashutosh Shrivastava2,07,0001.98%

Source: RHP p.91. Malakshmi Trust was allotted its 4,38,000 shares in a private placement at ₹94 each (RHP p.87). After the issue the two promoters would hold about 64.1% of 1,42,84,000 shares (our arithmetic, RHP p.91, RHP p.65).

12What changed just before the IPO

  • A bonus issue of 99,00,000 shares (RHP p.87).
  • A private placement of 4,38,000 shares at ₹94 to Malakshmi Trust (RHP p.87).
  • The owned fleet grew from 364 to 424 vehicles in FY26 (RHP p.52).
  • Long-term borrowings rose by ₹902.14 lakh in FY26 (RHP p.69).
  • Some key managerial personnel have been with the company for less than a year (RHP p.52).

13Capacity and expansion

The fleet is the capacity: 424 owned vehicles at March 2026, supplemented by hired trucks whose number varies through the year (RHP p.52). The issue funds more goods carriages (RHP p.100). The prospectus does not give fleet utilisation in the pages read.

14Market size and industry structure

As claimed — the industry overview runs from RHP p.119; this study does not restate its figures.

The part that is addressable — road transport of temperature-sensitive goods in India.

What the company is today — FY26 revenue of ₹16,570.10 lakh with 424 owned reefers (RHP p.68, RHP p.52).

15Competitive position

FY26Revenue, ₹ lakhEBITDA marginP/E
Pooja Logistics16,570.1016.48%
AVG Logistics55,740.9119.48%11.93
Premier Roadlines33,207.187.58%6.94

Source: RHP p.112, RHP p.113; P/E at closing prices of September 15, 2026. The company lists as strengths its mix of own and hired fleet, supply-chain efficiency and national coverage (RHP p.108).

16Peers the company named

Peers named in the offer document: AVG Logistics and Premier Roadlines (RHP p.112).

Both are larger: AVG Logistics has about 3.4 times Pooja's revenue and Premier Roadlines about 2.0 times (our arithmetic, RHP p.112). The peer average P/E is given as 9.44 (RHP p.109).

17Valuation at the issue price

At the upper band of ₹115, the 38,46,000 new shares take the total from 1,04,38,000 to 1,42,84,000 (our arithmetic, RHP p.65, RHP p.1):

At ₹115
Market capitalisation₹16,426.60 lakh
P/E on FY26 EPS of ₹12.00, as the prospectus computes it9.58 times
P/E on FY26 profit, shares after the issue13.3 times
Price to FY26 book value per share of ₹40.532.8 times
Market capitalisation to FY26 revenue0.99 times
EV to FY26 EBITDA5.4 times

Source: RHP p.109, RHP p.110, RHP p.68. At ₹109 the market capitalisation is ₹15,569.56 lakh and the prospectus's P/E 9.08 (our arithmetic, RHP p.65; RHP p.109). Enterprise value uses the shares before the issue, borrowings of ₹3,921.36 lakh, and cash and current investments of ₹1,207.99 lakh: ₹14,717.07 lakh (our arithmetic, RHP p.67). The prospectus gives FY26 book value per share as ₹40.53 in one table and ₹41.14 in the peer table (RHP p.110, RHP p.112).

The two named peers traded at 6.94 and 11.93 times earnings on September 15, 2026 (RHP p.109). At the upper band the issue is priced at 9.58 times FY26 EPS on the prospectus's basis and 13.3 times FY26 profit on the enlarged share count.

18Subscription

Bidding opens on September 23, 2026 and closes on September 25, 2026, per the NSE issue page. This study was written before bidding opened. The issue reserves 1,98,000 shares for the market maker, 72,000 for employees and 10,62,000 for anchor investors (RHP p.65). The lot is 1,200 shares, ₹1,38,000 at the upper band.

19Risks, in plain words

Tax proceedings — two tax proceedings against the company involve ₹2,714.94 lakh (RHP p.32) → an adverse outcome would exceed two years of profit at the FY26 level (our arithmetic, RHP p.68).

Customers — the top ten customers were 68.15% of FY26 revenue, without long-term agreements (RHP p.30).

Hired fleet — about a third of revenue comes from trucks hired from others, whose number the company cannot fix in advance (RHP p.52).

Cash — FY26 operating cash flow fell to ₹319.13 lakh as current assets rose (RHP p.69).

Management — some key managerial personnel joined within the last year (RHP p.52).

20Litigation and regulatory matters

PartyProceedings againstAmount, ₹ lakh
Company2 tax2,714.94
Promoters1 tax1.37
Other directors2 tax1.41

Source: RHP p.32.

22What the offer document does not say

The nature of the two tax proceedings involving ₹2,714.94 lakh is not described in the pages read. Trips, tonnage and fleet utilisation are not given in the pages read. The make-up of the ₹1,632.29 lakh of other current assets is not given in the pages read.

23Five questions for management

  1. What are the two tax proceedings involving ₹2,714.94 lakh, and at what stage are they?
  2. How many vehicles will ₹3,397.39 lakh pay for, and what revenue does a new reefer earn in its first year?
  3. What are the ₹1,632.29 lakh of other current assets at March 2026?
  4. Why did employee costs halve between FY24 and FY26 while revenue rose?
  5. What margin does the company earn on hired trucks compared with its own?

1Sources and cited facts

This study was read from 1 document the company filed. The 46 figures it cites are listed under the document each came from, with the page and the sentence as printed.

Pooja Logistics Limited RHPrhp · filed 2025-09-2646 facts
  1. 1
    At a glanceWho pays it** — companies shipping temperature-sensitive goods; the largest customer was 27.69% of FY26 revenue and the top ten 68.15% (RHP p.30).p.30

    Who pays it** — companies shipping temperature-sensitive goods; the largest customer was 27.69% of FY26 revenue and the top ten 68.15% (RHP p.30).

  2. 2
    At a glanceWhy it is raising money** — ₹3,397.39 lakh for new goods carriages, plus general corporate purposes (RHP p.100).p.100

    Why it is raising money** — ₹3,397.39 lakh for new goods carriages, plus general corporate purposes (RHP p.100).

  3. 3
    The business, in plain wordsPooja Logistics carries chilled and frozen goods by road in refrigerated trucks, from its own fleet and from hired trucks (RHP p.99).p.99

    Pooja Logistics carries chilled and frozen goods by road in refrigerated trucks, from its own fleet and from hired trucks (RHP p.99).

  4. 4
    The business, in plain wordsOperating expenses were ₹12,242.62 lakh and depreciation ₹1,013.14 lakh against revenue of ₹16,570.10 lakh in FY26 (RHP p.68).p.68

    Operating expenses were ₹12,242.62 lakh and depreciation ₹1,013.14 lakh against revenue of ₹16,570.10 lakh in FY26 (RHP p.68).

  5. 5
    Where the money comes fromThe split between owned and hired vehicles is an internal assessment, the prospectus says (RHP p.52).p.52

    The split between owned and hired vehicles is an internal assessment, the prospectus says (RHP p.52).

  6. 6
    Where the money comes fromThe company has no long-term agreements with its customers (RHP p.30).p.30

    The company has no long-term agreements with its customers (RHP p.30).

  7. 7
    The growth recordOur arithmetic: revenue grew about 15.7% a year from FY24 to FY26, EBITDA about 19.5% and profit about 46.7%; the EBITDA margin rose 102 basis points (RHP p.110).p.110

    Our arithmetic: revenue grew about 15.7% a year from FY24 to FY26, EBITDA about 19.5% and profit about 46.7%; the EBITDA margin rose 102 basis points (RHP p.110).

  8. 8
    What the growth is made ofOwned vehicles rose from 361 to 424, and revenue from hired vehicles almost doubled from FY24 to FY26 (RHP p.52).p.52

    Owned vehicles rose from 361 to 424, and revenue from hired vehicles almost doubled from FY24 to FY26 (RHP p.52).

  9. 9
    What the growth is made ofProfit rose faster than revenue partly because employee costs fell from ₹1,302.26 lakh to ₹665.97 lakh while depreciation fell in FY25 (RHP p.68).p.68

    Profit rose faster than revenue partly because employee costs fell from ₹1,302.26 lakh to ₹665.97 lakh while depreciation fell in FY25 (RHP p.68).

  10. 10
    Earnings qualityOther current assets | ₹1,632.29 lakh, up from ₹549.81 lakh a year earlier (RHP p.67)p.67

    Other current assets | ₹1,632.29 lakh, up from ₹549.81 lakh a year earlier (RHP p.67)

  11. 11
    Earnings qualityShort-term loans and advances | ₹806.55 lakh, up from ₹336.60 lakh (RHP p.67)p.67

    Short-term loans and advances | ₹806.55 lakh, up from ₹336.60 lakh (RHP p.67)

  12. 12
    Earnings qualityOther income | ₹206.58 lakh in FY26 (RHP p.68)p.68

    Other income | ₹206.58 lakh in FY26 (RHP p.68)

  13. 13
    Earnings qualityFY26 operating cash flow fell to ₹319.13 lakh because other current assets rose by ₹1,082.47 lakh and loans and advances by ₹469.95 lakh (RHP p.69).p.69

    FY26 operating cash flow fell to ₹319.13 lakh because other current assets rose by ₹1,082.47 lakh and loans and advances by ₹469.95 lakh (RHP p.69).

  14. 14
    The balance sheetCash was ₹410.94 lakh and current investments ₹797.05 lakh (RHP p.67).p.67

    Cash was ₹410.94 lakh and current investments ₹797.05 lakh (RHP p.67).

  15. 15
    What the money is forThe vehicles are to be funded entirely from the issue (RHP p.100).p.100

    The vehicles are to be funded entirely from the issue (RHP p.100).

  16. 16
    What the money is for> **To selling shareholders** nothing: there is no offer for sale (RHP p.1).p.1

    > **To selling shareholders** nothing: there is no offer for sale (RHP p.1).

  17. 17
    Who is sellingThe issue is only new shares (RHP p.1).p.1

    The issue is only new shares (RHP p.1).

  18. 18
    PromotersThe promoters are Deepak Khanna and Anu Khanna (RHP p.1).p.1

    The promoters are Deepak Khanna and Anu Khanna (RHP p.1).

  19. 19
    PromotersDeepak Khanna holds 86,50,000 shares, 82.87%, and Anu Khanna 5,00,000 shares, 4.80% (RHP p.91).p.91

    Deepak Khanna holds 86,50,000 shares, 82.87%, and Anu Khanna 5,00,000 shares, 4.80% (RHP p.91).

  20. 20
    PromotersOne tax proceeding against the promoters involves ₹1.37 lakh (RHP p.32).p.32

    One tax proceeding against the promoters involves ₹1.37 lakh (RHP p.32).

  21. 21
    Who already owns itMalakshmi Trust was allotted its 4,38,000 shares in a private placement at ₹94 each (RHP p.87).p.87

    Malakshmi Trust was allotted its 4,38,000 shares in a private placement at ₹94 each (RHP p.87).

  22. 22
    What changed just before the IPOA bonus issue of 99,00,000 shares (RHP p.87).p.87

    A bonus issue of 99,00,000 shares (RHP p.87).

  23. 23
    What changed just before the IPOA private placement of 4,38,000 shares at ₹94 to Malakshmi Trust (RHP p.87).p.87

    A private placement of 4,38,000 shares at ₹94 to Malakshmi Trust (RHP p.87).

  24. 24
    What changed just before the IPOThe owned fleet grew from 364 to 424 vehicles in FY26 (RHP p.52).p.52

    The owned fleet grew from 364 to 424 vehicles in FY26 (RHP p.52).

  25. 25
    What changed just before the IPOLong-term borrowings rose by ₹902.14 lakh in FY26 (RHP p.69).p.69

    Long-term borrowings rose by ₹902.14 lakh in FY26 (RHP p.69).

  26. 26
    What changed just before the IPOSome key managerial personnel have been with the company for less than a year (RHP p.52).p.52

    Some key managerial personnel have been with the company for less than a year (RHP p.52).

  27. 27
    Capacity and expansionThe fleet is the capacity: 424 owned vehicles at March 2026, supplemented by hired trucks whose number varies through the year (RHP p.52).p.52

    The fleet is the capacity: 424 owned vehicles at March 2026, supplemented by hired trucks whose number varies through the year (RHP p.52).

  28. 28
    Capacity and expansionThe issue funds more goods carriages (RHP p.100).p.100

    The issue funds more goods carriages (RHP p.100).

  29. 29
    Competitive positionThe company lists as strengths its mix of own and hired fleet, supply-chain efficiency and national coverage (RHP p.108).p.108

    The company lists as strengths its mix of own and hired fleet, supply-chain efficiency and national coverage (RHP p.108).

  30. 30
    Peers the company named> **Peers named in the offer document:** AVG Logistics and Premier Roadlines (RHP p.112).p.112

    > **Peers named in the offer document:** AVG Logistics and Premier Roadlines (RHP p.112).

  31. 31
    Peers the company namedThe peer average P/E is given as 9.44 (RHP p.109).p.109

    The peer average P/E is given as 9.44 (RHP p.109).

  32. 32
    Valuation at the issue priceThe two named peers traded at 6.94 and 11.93 times earnings on September 15, 2026 (RHP p.109).p.109

    The two named peers traded at 6.94 and 11.93 times earnings on September 15, 2026 (RHP p.109).

  33. 33
    SubscriptionThe issue reserves 1,98,000 shares for the market maker, 72,000 for employees and 10,62,000 for anchor investors (RHP p.65).p.65

    The issue reserves 1,98,000 shares for the market maker, 72,000 for employees and 10,62,000 for anchor investors (RHP p.65).

  34. 34
    Risks, in plain wordsTax proceedings** — two tax proceedings against the company involve ₹2,714.94 lakh (RHP p.32) → an adverse outcome would exceed two years of profit at the FY26 level (our arithmetic, RHP p.68).p.32

    Tax proceedings** — two tax proceedings against the company involve ₹2,714.94 lakh (RHP p.32) → an adverse outcome would exceed two years of profit at the FY26 level (our arithmetic, RHP p.68).

  35. 35
    Risks, in plain wordsCustomers** — the top ten customers were 68.15% of FY26 revenue, without long-term agreements (RHP p.30).p.30

    Customers** — the top ten customers were 68.15% of FY26 revenue, without long-term agreements (RHP p.30).

  36. 36
    Risks, in plain wordsHired fleet** — about a third of revenue comes from trucks hired from others, whose number the company cannot fix in advance (RHP p.52).p.52

    Hired fleet** — about a third of revenue comes from trucks hired from others, whose number the company cannot fix in advance (RHP p.52).

  37. 37
    Risks, in plain wordsCash** — FY26 operating cash flow fell to ₹319.13 lakh as current assets rose (RHP p.69).p.69

    Cash** — FY26 operating cash flow fell to ₹319.13 lakh as current assets rose (RHP p.69).

  38. 38
    Risks, in plain wordsManagement** — some key managerial personnel joined within the last year (RHP p.52).p.52

    Management** — some key managerial personnel joined within the last year (RHP p.52).

  39. 39
    Key figuresGrowth | EBITDA margin FY24 → FY26 | 15.5% → 16.5% | (RHP p.110)p.110

    Growth | EBITDA margin FY24 → FY26 | 15.5% → 16.5% | (RHP p.110)

  40. 40
    Key figuresValuation | Peer median P/E | 9.4× | (RHP p.109)p.109

    Valuation | Peer median P/E | 9.4× | (RHP p.109)

  41. 41
    Key figuresIssue | Offer for sale | none | (RHP p.1)p.1

    Issue | Offer for sale | none | (RHP p.1)

  42. 42
    Key figuresConcentration | Largest customer | 27.7% of FY26 revenue | (RHP p.30)p.30

    Concentration | Largest customer | 27.7% of FY26 revenue | (RHP p.30)

  43. 43
    Key figuresConcentration | Top five customers | 55.2% of FY26 revenue | (RHP p.30)p.30

    Concentration | Top five customers | 55.2% of FY26 revenue | (RHP p.30)

  44. 44
    Key figuresBalance sheet | Return on net worth FY26 | 36.2% | (RHP p.109)p.109

    Balance sheet | Return on net worth FY26 | 36.2% | (RHP p.109)

  45. 45
    Key figuresWorth reading | Tax cases against the company | ₹27.1 cr | (RHP p.32)p.32

    Worth reading | Tax cases against the company | ₹27.1 cr | (RHP p.32)

  46. 46
    Key figuresWorth reading | Owned refrigerated vehicles | 424 | (RHP p.52)p.52

    Worth reading | Owned refrigerated vehicles | 424 | (RHP p.52)

Not on this page yet: the peer table the issuer printed. Each is added when the pipeline extracts it from the offer document.