Paramotor Digital Technology Limited IPO
Fintech · DRHP 14 Oct 2026
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- DRHP filed
- 14 Oct 2026
A Mumbai financial technology company that distributes prepaid cards and brand gift cards for banks and card issuers, and since August 2025 also sells reward points to users and companies, has filed for ₹698.0 crore of new shares and an offer for sale of up to ₹302.0 crore by its two promoters. Revenue rose from ₹33.1 crore in FY24 to ₹603.1 crore in FY26.
Paramotor Digital Technology IPO: key figures
From the offer document; each figure is cited in the study below. Placings are among the 231 mainboard issues newboard has studied
Growth
- Revenue CAGR FY24 to FY26
- 327.0%higher than 99% of studied issues
- PAT CAGR FY24 to FY26
- 246.0%higher than 89% of studied issues
- EBITDA margin FY24 → FY26
- 21.4% → 13.0%higher than 40% of studied issues
Issue
- Fresh issue
- ₹698.0 cr
- Offer for sale
- ₹302.0 cr
- Promoter holding before → after
- 98.9% → not stated at UDRHP stage
- Pre-IPO placement allowed
- up to ₹139.6 cr
Concentration
- Largest customer
- 12.5% of FY26 revenuehigher than 18% of studied issues
- Top five customers
- 30.0% of FY26 revenue
- Top ten customers
- 31.3% of FY26 revenuehigher than 14% of studied issues
- Reward points business
- 68.7% of FY26 revenue
Balance sheet
- Borrowings
- nil
- ROCE FY26
- 82.8%higher than 97% of studied issues
- Cash at June 30, 2026
- ₹3.3 cr
- Advances for cards not yet issued, June 30, 2026
- ₹66.0 cr
Worth reading
- Operating cash flow FY26
- ₹27.9 cr
- Operating cash flow, three months to June 30, 2026
- −₹46.3 cr
- Other income, share of profit before tax FY26
- 0.5%
- Cost of operations, share of reward points revenue FY26
- 95.1%
- Related-party transactions FY26
- ₹3.3 cr
- Contingent liabilities
- ₹0.28 cr
- Cases against promoters
- none
- Second-half share of annual revenue
- 55% to 75%
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Pick one. The post writes itself, with the page the figure is on and the picture to go with it.
On this page (25 sections)
- Key figures
- The study
- At a glance
- The business, in plain words
- Where the money comes from
- The growth record
- What the growth is made of
- Earnings quality
- The balance sheet
- What the money is for
- Who is selling
- Promoters
- Who already owns it
- What changed just before the IPO
- Capacity and expansion
- Market size and industry structure
- Competitive position
- Peers the company named
- Risks, in plain words
- Litigation and regulatory matters
- Related-party transactions
- What the offer document does not say
- Five questions for management
- Before the IPO
- Questions answered
Paramotor Digital Technology Limited: what the offer document says
Published 23 Oct 2026 · 8,091 words · read from the DRHP
01At a glance
What the company does: acts as program manager, business correspondent and distribution agent for non-reloadable prepaid cards of up to ₹10,000 issued by banks and RBI licensed issuers, distributes brand gift cards, sells its own reward points through the yayyy.shop website and app and the RewardOn platform, and builds software for other businesses under the name DevStack (DRHP p.215, DRHP p.216).
Who pays it: card issuers and program managers, which share interchange fees with it; gift card aggregators, which pay commission; companies running reward programmes; users who purchase reward points; and five DevStack clients (DRHP p.27, DRHP p.26, DRHP p.31). NSDL Payments Bank Limited and Monepeak Fintech Private Limited are named among the top ten customers (DRHP p.28).
Why it is raising money: of the ₹698.0 crore fresh issue, ₹355.0 crore is for customer acquisition, retention and brand promotion and ₹94.0 crore for technology, cloud and IT; the promoters offer shares worth up to ₹302.0 crore (DRHP p.101, DRHP p.68).
How fast it has grown: revenue from operations from ₹33.1 crore in FY24 to ₹603.1 crore in FY26, about 327.0% a year, and profit after tax from ₹4.9 crore to ₹59.1 crore, about 246.0% a year (our arithmetic, DRHP p.31).
The one thing to understand: most of the jump in revenue is a new business counted gross. Reward points, launched on August 1, 2025, were ₹414.2 crore of FY26 revenue, 68.68%, and the cost of the cards handed out against those points was 95.11% of that revenue (DRHP p.27, DRHP p.216, DRHP p.333). The older prepaid card business, counted net, grew from ₹32.9 crore to ₹154.2 crore over the same two years (DRHP p.27).
02The business, in plain words
Paramotor Digital Technology helps banks and card issuers get prepaid and gift cards into people's hands, and keeps a share of the fees when those cards are used. Since last year it also sells reward points that users and companies swap for gift cards, and it writes software for other firms.
What Paramotor Digital Technology does
The company was incorporated in Mumbai on November 4, 2016 as Paramotor Digital Technology Private Limited and became a public company with a fresh certificate dated January 30, 2026 (DRHP p.249). It runs four platforms: yayyy.shop, a digital gifting marketplace; SpendPro, a spend management tool for users of its prepaid cards; RewardOn, a rewards platform for companies; and DevStack, its software services line (DRHP p.215).
The chain, as the document describes it:
- Prepaid cards: at June 30, 2026 the company was program manager for six card issuers, including NSDL Payments Bank Limited, and distribution agent for two program managers, on the Visa, RuPay and Mastercard networks (DRHP p.217). It earns a share of the interchange fee each time a card is used at a shop or online, plus incentives from a transaction switching provider (DRHP p.217).
- Gift cards: it distributes brand gift cards for three gift card aggregators and sources from three gift card dealers; its catalogue held 234 gift cards at June 30, 2026 (DRHP p.29). It earns commission on these (DRHP p.27).
- Reward points: users purchase points or the yayyy Reward Points Card, and companies issue points to staff or partners through RewardOn; points are swapped for gift cards and prepaid cards (DRHP p.216). Revenue is booked gross when points are redeemed or expire (DRHP p.27).
- DevStack: custom software for businesses, launched as a separate line in the first quarter of FY26, with five customers at June 30, 2026 (DRHP p.26, DRHP p.31).
A bank wants its prepaid cards used → the company sells and activates them through its app, website, sales team and referral partners → users spend on the cards at shops and online → the company keeps an agreed share of the interchange fee (DRHP p.217).
Card sales run through the yayyy.shop website and app, a sales operations team, and ecosystem partners who refer users for a commission (DRHP p.217). The company signed a co-brand agreement with Mastercard Asia Pacific Pte. Ltd. in March 2026 and a co-brand agreement with NSDL Payments Bank Limited in July 2026 (DRHP p.217). It had 33 full-time employees and 14 trainees at August 31, 2026 (DRHP p.240). The company says it is not regulated by the RBI; its card issuers are (DRHP p.52).
Earnings equation: Revenue = transacting users × average revenue per user. The document gives both: 1,575,830 transacting users in FY26 with average revenue of ₹3,827.49 each, against 43,269 users and ₹25,901.92 in FY25 (DRHP p.132). Section 04 uses them.
03Where the money comes from
Two thirds of last year's sales came from the new reward points business, which is counted at full value. The older card business is counted only by the fee the company keeps. Before last year almost all sales came from one or two card partners; now the largest customer brings about an eighth.
By type of revenue (DRHP p.27):
| ₹ crore | FY24 | FY25 | FY26 |
|---|---|---|---|
| Reward points business (gross) | - | - | 414.2 |
| Program fees, prepaid and gift cards (net) | 32.9 | 112.0 | 154.2 |
| Platform and service fees, DevStack (gross) | 0.2 | 0.04 | 34.8 |
| Revenue from operations | 33.1 | 112.1 | 603.1 |
Shares of FY26 revenue: reward points 68.68%, program fees 25.56%, platform fees 5.76% (DRHP p.27). In the three months to June 30, 2026, revenue was ₹252.8 crore, of which reward points 69.80%, program fees 24.34% and platform fees 5.86% (DRHP p.27). The document warns that because program fees are counted net and the other two lines gross, the revenue mix may not show which line earns the profit (DRHP p.27).
The company earns all its revenue in India (DRHP p.58). Revenue is seasonal: the second half of the year brought about 55% to 75% of annual revenue in FY24 to FY26, around festivals and year-end sales (DRHP p.51).
Paramotor Digital Technology customers: how concentrated the revenue is
| Share of revenue | FY24 | FY25 | FY26 |
|---|---|---|---|
| Largest customer | 97.64% | 60.70% | 12.46% |
| Top two | 99.51% | 99.63% | 19.51% |
| Top five | 99.51% | 99.96% | 30.02% |
| Top ten | 99.51% | 99.96% | 31.33% |
Source: DRHP p.28. The top-ten table lists two customers for FY24, five for FY25 and ten for FY26 (DRHP p.28, DRHP p.29). The largest customer brought ₹75.1 crore in FY26 and ₹68.0 crore in FY25 (DRHP p.28). In the three months to June 30, 2026 the largest was 9.56% and the top ten 30.19%, and the largest that quarter differs from the largest of FY26 (DRHP p.28).
Read from the filing: until FY25 revenue depended almost entirely on two card partners. In FY26 the customer table covers under a third of revenue; the rest is mostly reward points sold to users, which the customer table does not list as customers. The top customer of the latest quarter has been with the company for over nine months, on a three-year term from July 8, 2026 that either side can end on 90 days' notice (DRHP p.29).
04The growth record
Sales grew many times over in two years, mostly from the new reward points line, and profit rose sharply too. The share of each sale kept as profit fell because the new line is counted at full value. The company has no loans, but in the latest quarter cash went out as it paid ahead for cards.
Paramotor Digital Technology financials: revenue, profit and margins
| ₹ crore, restated | FY24 | FY25 | FY26 |
|---|---|---|---|
| Revenue from operations | 33.1 | 112.1 | 603.1 |
| EBITDA | 7.1 | 35.3 | 78.2 |
| EBITDA margin % | 21.43 | 31.48 | 12.96 |
| Profit after tax, continuing | 4.9 | 24.5 | 59.1 |
| PAT margin % | 14.93 | 21.87 | 9.80 |
| Operating cash flow | 6.8 | 27.8 | 27.9 |
| Net worth | 9.9 | 34.5 | 93.7 |
| Borrowings | nil | nil | nil |
| Return on equity % | 68.16 | 110.24 | 92.26 |
| RoCE % | 70.30 | 106.25 | 82.76 |
Source: DRHP p.31, DRHP p.286, DRHP p.284, DRHP p.132, DRHP p.316, AP p.8, converted from ₹ million. Revenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26, so ₹33.1 crore → ₹603.1 crore (DRHP p.31). Profit after tax from continuing operations went from ₹4.9 crore to ₹59.1 crore, so ₹4.9 crore → ₹59.1 crore (DRHP p.31). The company's EBITDA adds finance cost, tax and depreciation to profit after tax and takes out other income (DRHP p.31).
Our arithmetic over FY24 to FY26: revenue grew about 327.0% a year (our arithmetic, DRHP p.31), the company's own figure being 327.03% (DRHP p.227); profit after tax grew about 246.0% a year (our arithmetic, DRHP p.31); EBITDA grew about 232.1% a year (our arithmetic, DRHP p.31). EBITDA margin moved from 21.43% to 12.96%, down 847 basis points, so 21.4% → 13.0% rounded (DRHP p.31). Year by year, revenue rose 238.84% in FY25 and 438.16% in FY26 (DRHP p.31).
In the three months to June 30, 2026, revenue was ₹252.8 crore, EBITDA ₹32.6 crore at a 12.90% margin, and profit after tax ₹23.8 crore (DRHP p.31). These quarters are not annualised.
What sits around the record:
- Cash: operating cash flow was ₹27.9 crore in FY26, ₹27.8 crore in FY25 and ₹6.8 crore in FY24 (DRHP p.286). In the three months to June 30, 2026 it was an outflow, −₹46.3 crore (DRHP p.286).
- Other income was ₹0.39 crore in FY26, about 0.5% of profit before tax of ₹77.3 crore (our arithmetic, DRHP p.285).
- Money owed by customers: trade receivables were ₹0.62 crore at March 2024 and ₹11.8 crore at March 2026, about 7 days of revenue in both years, so 7 → 7 (our arithmetic, DRHP p.284, DRHP p.285).
- Cost of the new line: cost of operations, the cards handed out against redeemed points, was ₹394.0 crore in FY26, 95.11% of reward points revenue, so 95.1% (DRHP p.333).
- Debt: the company had no borrowings at any year end shown (AP p.8, DRHP p.284). Return on capital employed was 82.76% in FY26, so 82.8% (DRHP p.316).
- Cash at the latest date: ₹3.3 crore of cash and cash equivalents at June 30, 2026, down from ₹52.4 crore at March 31, 2026 (DRHP p.284).
- Advances for cards: balance towards prepaid payment instruments, advances paid for cards not yet issued, was ₹66.0 crore at June 30, 2026 (DRHP p.296).
- Customers: the largest customer was 12.46% of FY26 revenue, so 12.5%; the top five 30.02%, so 30.0%; the top ten 31.33%, so 31.3% (DRHP p.28).
- Reward points share: the reward points business was 68.68% of FY26 revenue, so 68.7% (DRHP p.27).
- Related parties: related-party transactions were ₹3.3 crore in FY26, 0.54% of revenue (DRHP p.40).
- Contingent liabilities: ₹0.28 crore at June 30, 2026, a disputed income tax demand (DRHP p.75).
- Seasonality: the second half of the year brought about 55% to 75% of revenue in FY24 to FY26 (DRHP p.51).
- Industry: digital gifting, prepaid cards and rewards, fintech in the fixed list (DRHP p.215).
FY26 also shows a small discontinued operation, with a loss of ₹0.01 crore after tax (DRHP p.285). The statutory auditors have not expressed any qualification or emphasis of matter on the restated statements (AP p.12).
05What the growth is made of
Most of the rise in sales is the new reward points business, counted at full value. The older card business also grew strongly. The number of users jumped while the average sale per user fell, because many more people now make small purchases.
Revenue from operations rose ₹570.0 crore from FY24 to FY26 (our arithmetic, DRHP p.27). The document splits it by line:
- Reward points: ₹414.2 crore in FY26 from nothing, a line launched on August 1, 2025 and booked gross (DRHP p.27, DRHP p.216). That is about 72.7% of the increase (our arithmetic, DRHP p.27).
- Program fees: up ₹121.2 crore, from ₹32.9 crore to ₹154.2 crore, booked net (our arithmetic, DRHP p.27). Gift card distribution through yayyy.shop began in the second quarter of FY26 and through the app in the fourth quarter (DRHP p.26).
- Platform and service fees: up ₹34.6 crore to ₹34.8 crore as DevStack became its own line in the first quarter of FY26 (our arithmetic, DRHP p.27, DRHP p.26).
Users and spend per user: transacting users rose from 18,248 in FY24 to 43,269 in FY25 and 1,575,830 in FY26, and 634,316 in the three months to June 30, 2026 (DRHP p.132). Average revenue per transacting user went from ₹18,125.82 to ₹25,901.92 and then ₹3,827.49 (DRHP p.132). User retention was 98.48%, 87.98% and 99.00% (DRHP p.132). Read from the filing: the jump in users came with the launch of the marketplace and reward points, and the fall in revenue per user shows many new users with small purchases.
Margins: because reward points are booked gross with cost of operations at 95.11% of that revenue, the FY26 EBITDA margin of 12.96% is not comparable with earlier years, as the document itself says (DRHP p.333, DRHP p.32). Transaction processing fees, paid to banks and payment gateways, were 62.80% of revenue in FY24, 64.52% in FY25 and 17.43% in FY26 (DRHP p.333).
The document does not split program fees into prepaid card interchange and gift card commission, or give card spend volumes, so the program fee growth cannot be separated into more cards, more spend per card or a better fee share.
06Earnings quality
Over three years the business turned most of its profit into cash, but less than half in the latest year, and in the latest quarter cash went out. The reason given is money paid ahead to card issuers and money still to come from payment firms. Profit does not lean on other income.
| Indicator | What the document shows |
|---|---|
| PAT against operating cash flow | ₹88.6 crore of FY24 to FY26 profit against ₹62.5 crore of operating cash flow; FY26 cash flow was about 47.2% of profit (our arithmetic, DRHP p.31, DRHP p.286) |
| Receivable days | about 7, 9 and 7 in FY24 to FY26 (our arithmetic, DRHP p.284, DRHP p.285) |
| Inventory days | no inventory (DRHP p.284) |
| Advances paid ahead | balance towards prepaid payment instruments ₹17.0 crore at March 2026 and ₹66.0 crore at June 2026; settlement pending from payment service providers ₹46.2 crore at June 2026 (DRHP p.296) |
| Other income as % of PBT | about 0.4%, 0.1% and 0.5% (our arithmetic, DRHP p.285) |
| Expenses capitalised | ₹14.7 crore spent on intangible assets in FY26; intangible assets of ₹12.8 crore at March 2026 (DRHP p.286, DRHP p.284) |
| Related-party share of revenue | related-party transactions 5.41%, 2.28% and 0.54% of revenue (DRHP p.40) |
| Exceptional items | none; a small discontinued operation (DRHP p.285) |
| Auditor qualifications | none (AP p.12) |
The item that needs explaining is the latest quarter. In the three months to June 30, 2026, profit after tax was ₹23.8 crore but operating cash flow was −₹46.3 crore, and cash fell from ₹52.4 crore to ₹3.3 crore (DRHP p.31, DRHP p.286, DRHP p.284). The company says this was mainly advances paid for cards whose issue is pending, up from ₹17.0 crore to ₹66.0 crore, and settlements pending from payment service providers, up from nil to ₹46.2 crore (DRHP p.357). Against this, unredeemed balances owed on reward points rose from ₹6.1 crore to ₹28.7 crore (DRHP p.300).
The company books one partner's commission only once card issue conditions are met; amounts invoiced before then, ₹0.95 crore at June 30, 2026, are carried as a recoverable advance (DRHP p.296).
07The balance sheet
The company has no loans. Most of what it owns is money paid ahead to card issuers and money due from payment firms, and cash was very low at the latest date. The fresh issue would add a large amount of cash compared with its present size.
At June 30, 2026 total assets were ₹153.9 crore: other current assets ₹112.8 crore, intangible assets ₹14.9 crore, other non-current assets ₹9.4 crore, trade receivables ₹4.7 crore and cash ₹3.3 crore (DRHP p.284). Against them: unredeemed reward point balances and other current liabilities ₹30.2 crore, trade payables ₹2.9 crore, lease liabilities ₹2.9 crore, and total equity of ₹117.4 crore (DRHP p.284, DRHP p.300).
| ₹ crore | March 31, 2026 | June 30, 2026 |
|---|---|---|
| Cash and cash equivalents | 52.4 | 3.3 |
| Advances for cards not yet issued | 17.0 | 66.0 |
| Settlement pending from payment firms | nil | 46.2 |
| Unredeemed reward point balances (owed) | 6.1 | 28.7 |
| Borrowings | nil | nil |
| Total equity | 93.7 | 117.4 |
Source: DRHP p.284, DRHP p.296, DRHP p.300. The current ratio was 7.65 at March 2026 and 3.66 at June 2026 (DRHP p.316).
After the issue, as arithmetic only: the fresh issue of up to ₹698.0 crore, before the company's share of offer expenses, which is blank, is about seven times total equity at June 30, 2026 (our arithmetic, DRHP p.101, DRHP p.284). A pre-IPO placement of up to ₹139.6 crore, if made, would reduce the fresh issue by the same amount (DRHP p.68). The document gives no after-issue capitalisation figures at this stage.
Contingent liabilities were ₹0.28 crore at June 30, 2026 (DRHP p.75). Insurance cover was ₹1.8 crore against a gross block of ₹22.3 crore, 8.21% (DRHP p.45). All offices are on leave and licence, two of them owned by the promoters (DRHP p.240, DRHP p.241).
08What the money is for
Most of the new money is for marketing, mainly rewards and incentives paid to bring in and keep users. Smaller parts go to hiring technology staff, cloud services and new offices. The promoters also offer part of their holding and keep that money.
Paramotor Digital Technology IPO objects: what the money is for
| Object | ₹ crore | % of fresh issue |
|---|---|---|
| Customer acquisition, retention and brand promotion | 355.0 | 50.9% |
| Technology staff, cloud and IT assets | 94.0 | 13.5% |
| Eight new leased offices | 38.0 | 5.4% |
| General corporate purposes | blank ([●]) | up to 25% of gross proceeds |
| Offer expenses | blank ([●]) | - |
Source: DRHP p.101, DRHP p.102; percentages are our arithmetic on ₹698.0 crore. The three named objects add to ₹487.0 crore (our arithmetic, DRHP p.101).
- Customer acquisition and retention: ₹320.0 crore for incentives to ecosystem partners for referrals and to users through cashback and rewards, and ₹35.0 crore for brand and business promotion, to be spent ₹108.0 crore in FY27 and ₹247.0 crore in FY28 (DRHP p.103, DRHP p.106, DRHP p.101). The company spent ₹17.2 crore on user acquisition and retention in FY26 and ₹0.50 crore on brand promotion (DRHP p.33).
- Technology: ₹70.0 crore to hire and keep staff for IT and product teams, 81 roles in the plan, and ₹24.0 crore for cloud services and IT assets, spread over FY27 to FY29 (DRHP p.113, DRHP p.118, DRHP p.109).
- Offices: ₹38.0 crore for eight leased offices in Mumbai, the Chandigarh capital region, Delhi NCR, Bengaluru, Chennai, Hyderabad, Kolkata and Pune; locations are not finalised (DRHP p.120, DRHP p.33).
The objects have not been appraised by any bank or agency (DRHP p.102). The board formed a committee of Sonia Pankaj Asher, Rahul Anand and Meeta Sanjay Mukherjee to oversee the marketing spend (DRHP p.103).
Into the business up to ₹698.0 crore (fresh issue), less its share of offer expenses (DRHP p.101). To selling shareholders up to ₹302.0 crore (offer for sale), ₹151.0 crore each to the two promoters; the number of shares depends on a price not yet set (DRHP p.69).
09Who is selling
The two founders, who own almost all the shares, are each selling shares worth up to the same fixed amount. The number of shares depends on the price. Their shares cost them close to nothing.
Paramotor Digital Technology IPO offer for sale: who is selling
| Shareholder | Relationship | Shares before | Shares offered | % of holding offered |
|---|---|---|---|---|
| Sonia Pankaj Asher | promoter | 19,206,994 | worth up to ₹151.0 crore | not set |
| Rahul Anand | promoter | 19,206,994 | worth up to ₹151.0 crore | not set |
Source: DRHP p.69, DRHP p.91. The weighted average cost of acquisition is negligible for Sonia Pankaj Asher and ₹0.30 a share for Rahul Anand, as certified by Chokshi & Chokshi LLP (DRHP p.1). Both gave consent on May 14, 2026 (DRHP p.69). Most of their shares came from the 3,523 for 1 bonus issue of November 2025 (DRHP p.92).
10Promoters
Two founders have run the company since it began and own almost all of it. One came from banking and card payments, the other from consulting and online payments. Both are paid as executives and both rent office space to the company.
The promoters are Sonia Pankaj Asher and Rahul Anand, promoters since incorporation, with no change of control in five years (DRHP p.272).
- Sonia Pankaj Asher, 52, Executive Chairperson and Whole-time Director, over 24 years in banking and payments, earlier with Global Payments Asia-Pacific India Private Limited and with HSBC in merchant services (DRHP p.272, AP p.6). The document notes no earlier experience of running an independent business before this company (DRHP p.57).
- Rahul Anand, 48, Managing Director, over 17 years as a management consultant and in e-commerce and digital payments, earlier a director of Dreamland Innovative Solutions Private Limited (DRHP p.272, AP p.6). The documents for Rahul Anand's educational qualification could not be traced, so the document does not state it; an affidavit dated April 15, 2026 confirms a commerce degree from Delhi University (DRHP p.56).
Pay: each received ₹0.30 crore in FY24, ₹0.60 crore in FY25 and ₹1.06 crore in FY26; together ₹0.6 crore in FY24 and ₹2.1 crore in FY26 (DRHP p.41). From February 14, 2026 each is appointed for five years at a salary of ₹1.5 crore a year, perquisites up to ₹0.10 crore and possible performance pay and commission (DRHP p.261).
Leases: the registered office is licensed from Sonia Pankaj Asher at ₹0.01 crore a month from July 1, 2023, and the Mohali office from Rahul Anand and Jyoti Anand from August 1, 2024 (DRHP p.240, DRHP p.241). The promoter group table lists Jyoti Anand as the spouse of Rahul Anand, and Tarvinder Singh Arora and Prabhjot Singh Arora, landlords of the registered office until June 2023, as brothers of Sonia Pankaj Asher (DRHP p.273, DRHP p.274, DRHP p.39).
Other businesses: the promoter group entities are Ashpa Property Consultant, Crave Clothing Company Private Limited, Status Quo Lifestyle Co, Kirtish Technologies Private Limited, Sunrise Traders, Vikas Anand HUF, Trisha Enterprises and six family trusts (DRHP p.274). The company says the promoters have no interest in a similar venture other than as directors of its subsidiary (DRHP p.273). There is no group company (DRHP p.368).
Pledges and cases: the shareholding pattern shows no promoter shares pledged, and no criminal, civil, tax or regulatory case is pending against either promoter (DRHP p.90, DRHP p.367, DRHP p.369).
Promoter economics: Sonia Pankaj Asher subscribed 5,500 shares at ₹10 on incorporation; Rahul Anand 4,500 shares at ₹10, plus 1,000 shares on conversion of preference shares bought at ₹30,000 each in 2016 and 2017 (DRHP p.87, DRHP p.88). Each received 19,376,500 bonus shares in November 2025 and gifted shares to family trusts in May 2026 (DRHP p.92, DRHP p.93).
11Who already owns it
The two founders and their family trusts own nearly every share; one director and a few individuals hold the rest, and no fund or company holds any. After the issue the founders will still control the company; the exact share depends on the price.
Paramotor Digital Technology promoter holding before and after the IPO
| Holder | Shares before | Share before | Share after |
|---|---|---|---|
| Sonia Pankaj Asher | 19,206,994 | 49.47% | not stated |
| Rahul Anand | 19,206,994 | 49.47% | not stated |
| Three family trusts, promoter group | 350,012 | 0.90% | not stated |
| Kunal Sharma, non-executive director | 38,760 | 0.10% | not stated |
| Four other individuals | 17,624 | 0.05% | not stated |
Source: DRHP p.91, DRHP p.93, DRHP p.92; the last row is our arithmetic. Promoters hold 38,413,988 shares, 98.94%, so 98.9%, and promoters with the promoter group 99.85% of 38,820,384 shares (DRHP p.91, DRHP p.93). There are 10 shareholders (DRHP p.95). The after-offer holdings are left blank until the price is set (DRHP p.92).
The three trusts are Sonia Asher Capital Trust, Rahul Anand Capital Trust and Rahul Anand Legacy Trust, which received their shares as gifts in May 2026 (DRHP p.93). Kunal Sharma was allotted 2, 3 and 2 shares in private placements at ₹10,90,910 a share between November 2022 and March 2023, and Vani Commercials Limited took 9 shares at the same price in January 2023, before the bonus (DRHP p.87). The valuation behind that price put the company's enterprise value at ₹1,200.0 crore as on July 2022 (DRHP p.87). The document has no venture capital or alternative investment fund shareholders (DRHP p.95).
No options have been granted under the Paramotor Employees' Stock Option Scheme 2026 (DRHP p.58). Lock-in: promoters' shares equal to 20% of the post-offer capital for three years, the rest of their holding for one year, and other pre-offer shares for six months (DRHP p.93, DRHP p.94).
12What changed just before the IPO
In the year before filing the company launched its reward points, gift card and software lines, issued a very large bonus, became a public company, changed auditors twice in two years, appointed a new board and raised the founders' pay.
- Revenue and profit: revenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26 and profit after tax from ₹4.9 crore to ₹59.1 crore (DRHP p.31).
- Receivables: about 7 days of revenue in FY24 and 7 in FY26 (our arithmetic, DRHP p.284, DRHP p.285).
- Promoter pay: ₹0.6 crore in FY24 and ₹2.1 crore in FY26 for the two promoters together (DRHP p.41).
- New lines: DevStack in the first quarter of FY26, gift cards on yayyy.shop in the second quarter, reward points from August 1, 2025, the yayyy.shop app in the fourth quarter (DRHP p.26, DRHP p.216).
- Subsidiary: Paramotor Giftbrandz Private Limited formed in FY26; it had not started business by June 30, 2026 (DRHP p.25).
- Bonus issue: 3,523 for 1, 38,809,368 shares allotted on November 11, 2025 (DRHP p.87).
- Share split: the document records none.
- Pre-IPO placement: up to ₹139.6 crore may be raised before the red herring prospectus; none has been made (DRHP p.68).
- Last allotment before the IPO: the bonus shares at nil price in November 2025; the last allotment for cash was 2 shares at ₹10,90,910 a share in March 2023 (DRHP p.87).
- Gifts: 175,006 shares to Sonia Asher Capital Trust and 87,503 each to Rahul Anand Capital Trust and Rahul Anand Legacy Trust in May 2026 (DRHP p.92, DRHP p.93).
- Auditor: K V G Aithal & Associates resigned on May 14, 2024 and VHUD & Associates was appointed on June 12, 2024; VHUD & Associates resigned on November 27, 2025 for commercial considerations and Chokshi & Chokshi LLP was appointed on December 5, 2025 (DRHP p.79, DRHP p.80).
- Became a public company: fresh certificate dated January 30, 2026 (DRHP p.249).
- Board: Kunal Sharma joined on September 22, 2025 and the independent directors from January 21, 2026 (DRHP p.259, DRHP p.262).
- Partnerships: co-brand agreements with Mastercard in March 2026 and NSDL Payments Bank Limited in July 2026, and a new card issuer in June 2026 (DRHP p.217).
- Filings: an MGT-14 form for the offer resolutions was rejected and refiled with additional fees, approved June 3, 2026 (DRHP p.55). After the pre-filed draft, SEBI received an anonymous complaint about employee records and other operational matters, which the company has denied (DRHP p.49).
- Registered office: moved within Andheri, Mumbai on December 12, 2024 (DRHP p.249).
13Capacity and expansion
The company makes no physical product, so there is no factory capacity. What it plans to add is people, cloud systems and offices, paid for from the issue.
| Area | Today | Planned addition | Timing |
|---|---|---|---|
| Employees | 33 full-time and 14 trainees | 81 technology and product roles | FY27 to FY29 |
| Offices | four sites on leave, licence or service terms | eight new leased offices | FY27 to FY29 |
| Cloud and IT assets | not stated | ₹24.0 crore of services and assets | FY27 to FY29 |
Source: DRHP p.240, DRHP p.241, DRHP p.118, DRHP p.120, DRHP p.109. The hiring plan costs ₹70.0 crore over three years (DRHP p.113). The office plan is based on an architect's assessment and vendor quotations; no orders have been placed (DRHP p.33).
The document gives no measure of platform capacity, card issue limits or transaction throughput. Since April 1, 2023 the company reports no material failure of its technology or of third-party providers (DRHP p.35).
14Market size and industry structure
The industry chapter comes from a report the company paid for. It describes fast growth in digital payments, prepaid cards, digital gift cards and rewards programmes in India. The company is small next to the listed firms it names, and its newest lines are less than two years old.
Paramotor Digital Technology industry: market size and growth
As claimed: the chapter is taken from "Powering the modern consumer ecosystem: Consumer Spends, Digital Gifting, Rewards and Fintech Solutions in India", dated October 2026, by Frost & Sullivan, commissioned and paid for by the company under an engagement letter of December 17, 2025 (DRHP p.25). The commissioned report says total prepaid card transactions in India were about 2.0 billion in calendar 2025, worth about ₹70,090 crore, and projects 4.5 billion transactions worth ₹1,02,890 crore by calendar 2030 (DRHP p.163).
The part that is addressable: the company sells non-reloadable prepaid cards and gift cards, reward points and software. For its spend management line the report sizes a direct-to-consumer pool, measured as interchange fees of 2.2% on prepaid card spend, at ₹1,220 crore in calendar 2020, ₹1,810 crore in 2022 and ₹1,540 crore in 2025, and projects ₹2,260 crore by 2030 (DRHP p.170). The report itself notes a normalisation between 2023 and 2025 as prepaid rules changed (DRHP p.170).
What the company is today: its FY26 program fees of ₹154.2 crore are about a tenth of the report's ₹1,540 crore pool for calendar 2025 (our arithmetic, DRHP p.27, DRHP p.170). The two are not on the same basis: one is a fiscal year, the other a calendar year, and program fees include gift card commission. The report names the company among prominent players in digital gift cards and in custom fintech software, without giving it a market share (DRHP p.189, DRHP p.198).
Size over time: prepaid card transaction value went from about ₹55,260 crore in calendar 2020 to ₹82,460 crore in 2022 and ₹61,850 crore in 2023 (DRHP p.164). The digital gift card market, by gross transaction value, was USD 10.67 billion in 2023 and USD 15.10 billion in 2025, and the report projects USD 33.65 billion by 2030, 17.4% a year (DRHP p.193).
The report puts the rewards and loyalty market at USD 5.09 billion in 2025 and projects USD 10.57 billion by 2030, 15.8% a year (DRHP p.177). It sizes custom fintech software development at USD 0.14 billion in 2020 and USD 0.53 billion in 2025, and projects USD 2.15 billion by 2030 (DRHP p.197, DRHP p.198). These projections are the report's own.
Segments: the report divides rewards and loyalty into reward programmes, the platforms that run them and channel rewards; programmes were 80.23% of that market in 2025 (DRHP p.177). Reward programmes alone grew from USD 2.25 billion in 2020 to USD 4.08 billion in 2025 (DRHP p.178). The company sits in prepaid card distribution, digital gift cards, reward programmes through RewardOn and custom software through DevStack (DRHP p.204, DRHP p.205).
What drives demand: digital payments rose from 21 billion transactions in FY2018 to 228 billion in FY2025, about 40.6% a year (DRHP p.158). Real GDP grew 7.1% in FY2025 and 7.7% in FY2026 (DRHP p.151). The report also names over 11 million card terminals and wide QR acceptance, corporate gifting and employee rewards, a higher tax-free limit for meal cards, and a SEBI consultation on mutual fund gifting through prepaid instruments (DRHP p.158, DRHP p.168, DRHP p.169).
Structure: the report names Happay, OmniCard, Zaggle and Volopay in prepaid card distribution; Pine Labs (Woohoo), Vouchagram (GyFTR) and Parity Cube (Zingoy) in gift cards; Capillary, Zaggle, Easyrewardz, Edenred, Nreach (Xoxoday) and Thriwe in rewards; and Saksoft, Aurionpro, InfoBeans and Datamatics in custom fintech software (DRHP p.50). It describes barriers to entry in card distribution because card partners run strict empanelment and due diligence (DRHP p.50).
Inputs and trade: the main input is the interchange fee, set by RuPay, Mastercard and Visa with the card issuers; the company has no say over the fee sharing (DRHP p.27). Interchange on prepaid cards is not capped today, while the RBI caps debit card charges (DRHP p.52). The company pays transaction processing fees to banks and payment gateways, ₹105.2 crore in FY26 (DRHP p.333). Its revenue is all from India (DRHP p.58).
Rules: payment systems are governed by the Payment and Settlement Systems Act, 2007 and run under RBI authorisation (DRHP p.243). The RBI's draft Master Direction on Prepaid Payment Instruments, 2026 would raise capital and customer checks for issuers, which the report expects to drive consolidation (DRHP p.168). The company is not itself regulated by the RBI, but rules for program managers could follow (DRHP p.52).
What the chapter says can go wrong: regulatory complexity, cyber fraud and fake vouchers, a crowded market with pressure on margins, a cultural preference for cash gifts, and working capital pressure from paying for gift cards in advance with seasonal demand (DRHP p.196). The chapter does not give the company's own share of any market it sizes.
15Competitive position
The three listed companies the document compares with are all larger, and each earns less on its equity. Paramotor earns more profit on each sale than Zaggle, the only peer whose margin is shown. Its newer lines face many large rivals.
Paramotor Digital Technology competitors
| Company, FY26 | Revenue ₹cr | PAT margin % | RoNW % | Borrowings ₹cr | Where it overlaps |
|---|---|---|---|---|---|
| Paramotor Digital Technology | 603.1 | 9.80 | 63.14 | nil | the issuer |
| Pine Labs | 2,710.6 | not stated | 1.91 | not stated | gift cards (Woohoo), prepaid, loyalty |
| Zaggle Prepaid Ocean Services | 1,907.6 | 7.3 | 9.86 | not stated | prepaid cards, rewards |
| Capillary Technologies India | 734.6 | not stated | 5.12 | not stated | loyalty platforms |
Source: DRHP p.134, DRHP p.209, converted from ₹ million. Our arithmetic: Pine Labs' revenue is about 4.5 times the company's, Zaggle's about 3.2 times and Capillary's about 1.2 times (our arithmetic, DRHP p.134). The document says the company has no listed peer that is directly comparable (DRHP p.135).
What the company puts forward: a direct-to-consumer platform across prepaid cards, gifting and rewards, quick card issue, an in-house technology platform and its card partnerships (DRHP p.223, DRHP p.170). Against that, as the document itself states: reward points and DevStack are under two years old, with six RewardOn and five DevStack customers; three gift card aggregators and three dealers supply the catalogue, all of whom also supply users directly; and competitors have longer histories and more money (DRHP p.25, DRHP p.29, DRHP p.30, DRHP p.50).
16Peers the company named
Peers named in the offer document: Pine Labs Limited, Zaggle Prepaid Ocean Services Limited and Capillary Technologies India Limited (DRHP p.134).
Pine Labs and Zaggle are several times the company's size by revenue (DRHP p.134). Pine Labs is a merchant payments and commerce platform, Zaggle a corporate spend management and prepaid card company, Capillary a loyalty and customer engagement software company (DRHP p.205). The document gives their P/E on October 12, 2026 prices as 159.82 for Pine Labs, 16.20 for Zaggle and 81.78 for Capillary, an average of 85.93 (DRHP p.134, DRHP p.130). The company's FY26 diluted EPS is ₹15.23 after the bonus, and its net asset value ₹24.12 a share at March 31, 2026 (DRHP p.130, DRHP p.131). With no price band, no P/E for the company can be stated.
17Risks, in plain words
The main questions are how lasting the new reward points sales are, the heavy spending planned on incentives, the cash that went out in the latest quarter, reliance on a few card and gift card partners, interchange fees the company does not set, and the promoters' control.
Paramotor Digital Technology IPO risks
Business: young lines: reward points and DevStack began in FY26 (DRHP p.25) → most revenue now comes from businesses with under two years of record → reward points were 68.68% of FY26 revenue and 69.80% in the latest quarter (DRHP p.27).
Financial: thin margin on the largest line: reward points are booked gross (DRHP p.27) → most of that revenue is passed on as the cost of cards redeemed → cost of operations was 95.11% of reward points revenue in FY26 (DRHP p.333).
Issue-specific: marketing spend: ₹355.0 crore of the issue goes to customer acquisition, retention and brand promotion, creating no tangible asset (DRHP p.32) → if sales do not rise with it, profit falls → the company spent ₹17.2 crore on user acquisition and retention in FY26 (DRHP p.33).
Financial: cash used in the latest quarter: advances to card issuers and settlements due from payment firms rose (DRHP p.357) → cash left the business despite a profit → operating cash flow was −₹46.3 crore and cash ₹3.3 crore at June 30, 2026 (DRHP p.286, DRHP p.284).
Customers: a few partners: program fees depend on card partners and the top two customers (DRHP p.28) → losing one could cut fee income quickly, on 90 days' notice → the top two were 19.51% of FY26 revenue and 99.63% of FY25 (DRHP p.28, DRHP p.29).
Suppliers: gift card sources: the catalogue comes from three aggregators and three dealers who also supply users directly (DRHP p.29, DRHP p.30) → a lost source or a shift to lower-margin cards could shrink reward point revenue → 234 gift cards in the catalogue at June 30, 2026 (DRHP p.29).
Regulation: interchange and card rules: interchange is set by the card networks and issuers and is uncapped for prepaid cards today (DRHP p.27, DRHP p.52) → a cap or lower fee share would cut program fees → program fees were ₹154.2 crore in FY26 (DRHP p.27).
Business: seasonality: revenue gathers in the second half of the year (DRHP p.51) → a weak festive season would weigh on the whole year → the second half brought about 55% to 75% of annual revenue (DRHP p.51).
Promoters: control and related dealings: the promoters and their trusts hold 99.85% before the offer (DRHP p.93) → they will keep control after it (DRHP p.56) → both promoters are paid as executives and rent offices to the company (DRHP p.41, DRHP p.240).
Legal and filings: records: auditors changed twice in two years, a company law form was rejected and refiled, and some statutory forms carried errors (DRHP p.79, DRHP p.55) → gaps in records can bring penalties → TDS was paid late 16 times in FY26, ₹0.04 crore, with delays of 19 to 346 days (DRHP p.46).
18Litigation and regulatory matters
The cases are small: the company has two tax disputes and one director has a personal tax case. No criminal or regulatory case is pending against the company or the founders. An anonymous complaint to SEBI is noted.
Cases against Paramotor Digital Technology and its promoters
| Matter | Party | Amount ₹cr | Status |
|---|---|---|---|
| Income tax order for FY2021-22 | Company | 0.28 | appeal filed April 15, 2024 (DRHP p.369) |
| GST demand of ₹3.05 crore, interest and penalty | Company | below 0.01 still shown as due | appeal order of August 14, 2025 cut it to ₹0.01 crore (DRHP p.369) |
| Direct tax proceeding | Kunal Sharma, non-executive director | 0.09 | pending (DRHP p.369) |
| Anonymous complaint to SEBI on employee records and operations | Company | not quantified | company replied that the allegations are denied (DRHP p.49) |
Summary: no criminal, material civil or regulatory proceedings against or by the company, its subsidiary, promoters, directors or key managers (DRHP p.366, DRHP p.367, DRHP p.368). No disciplinary action by SEBI or the exchanges against the promoters in five years (DRHP p.367). The company paid a pre-deposit of ₹0.31 crore in the GST appeal (DRHP p.369). Statutory dues: one late provident fund and one late ESIC payment in FY26, both small (DRHP p.46).
20What the offer document does not say
The price band, the number of shares in the fresh issue and the offer for sale, the after-offer shareholding and the offer expenses are blank (DRHP p.68, DRHP p.92, DRHP p.101). The names of customers other than NSDL Payments Bank Limited and Monepeak Fintech Private Limited, and of gift card aggregators and dealers, are not given (DRHP p.28, DRHP p.29). Program fees are not split between prepaid card interchange and gift card commission.
Card spend volumes, the number of cards issued and the interchange share by partner are not disclosed. The margin of each business line is not given. The amount of reward points sold but not yet redeemed is shown only as a balance, without the expiry pattern (DRHP p.300). The company's share of any market sized in the industry chapter is not stated. What changed from the pre-filed draft is not set out in this document.
The contents of the anonymous complaint beyond its subject are not given (DRHP p.49).
21Five questions for management
- How much of FY26 reward points revenue came from companies on RewardOn and how much from users purchasing points on yayyy.shop, and what share of points expire unredeemed?
- What was the total card spend behind the FY26 program fees, and what share of interchange did the company keep on average?
- Of the ₹66.0 crore advanced for cards and ₹46.2 crore due from payment firms at June 30, 2026, how much has since been settled?
- What revenue per rupee did the ₹17.2 crore of FY26 user acquisition spending bring, against which the ₹320.0 crore incentive plan was sized?
- Why did VHUD & Associates resign as auditor in November 2025 for commercial considerations, after about seventeen months?
2Sources and cited facts
This study was read from 2 documents the company filed. The 182 figures it cites are listed under the document each came from, with the page and the sentence as printed.
Show all 182 cited facts, with the page and the sentence as printedHide the cited facts
- 1At a glanceNSDL Payments Bank Limited and Monepeak Fintech Private Limited are named among the top ten customers (DRHP p.28).p.28
“NSDL Payments Bank Limited and Monepeak Fintech Private Limited are named among the top ten customers (DRHP p.28).”
- 2At a glanceThe older prepaid card business, counted net, grew from ₹32.9 crore to ₹154.2 crore over the same two years (DRHP p.27).p.27
“The older prepaid card business, counted net, grew from ₹32.9 crore to ₹154.2 crore over the same two years (DRHP p.27).”
- 3The business, in plain wordsThe company was incorporated in Mumbai on November 4, 2016 as Paramotor Digital Technology Private Limited and became a public company with a fresh certificate dated January 30, 2026 (DRHP p.249).p.249
“The company was incorporated in Mumbai on November 4, 2016 as Paramotor Digital Technology Private Limited and became a public company with a fresh certificate dated January 30, 2026 (DRHP p.249).”
- 4The business, in plain wordsIt runs four platforms: yayyy.shop, a digital gifting marketplace; SpendPro, a spend management tool for users of its prepaid cards; RewardOn, a rewards platform for companies; and DevStack, its software services line (DRHP p.215).p.215
“It runs four platforms: yayyy.shop, a digital gifting marketplace; SpendPro, a spend management tool for users of its prepaid cards; RewardOn, a rewards platform for companies; and DevStack, its software services line (DRHP p.215).”
- 5The business, in plain wordsPrepaid cards: at June 30, 2026 the company was program manager for six card issuers, including NSDL Payments Bank Limited, and distribution agent for two program managers, on the Visa, RuPay and Mastercard networks (DRHP p.217).p.217
“Prepaid cards: at June 30, 2026 the company was program manager for six card issuers, including NSDL Payments Bank Limited, and distribution agent for two program managers, on the Visa, RuPay and Mastercard networks (DRHP p.217).”
- 6The business, in plain wordsIt earns a share of the interchange fee each time a card is used at a shop or online, plus incentives from a transaction switching provider (DRHP p.217).p.217
“It earns a share of the interchange fee each time a card is used at a shop or online, plus incentives from a transaction switching provider (DRHP p.217).”
- 7The business, in plain wordsGift cards: it distributes brand gift cards for three gift card aggregators and sources from three gift card dealers; its catalogue held 234 gift cards at June 30, 2026 (DRHP p.29).p.29
“Gift cards: it distributes brand gift cards for three gift card aggregators and sources from three gift card dealers; its catalogue held 234 gift cards at June 30, 2026 (DRHP p.29).”
- 8
“It earns commission on these (DRHP p.27).”
- 9The business, in plain wordsReward points: users purchase points or the yayyy Reward Points Card, and companies issue points to staff or partners through RewardOn; points are swapped for gift cards and prepaid cards (DRHP p.216).p.216
“Reward points: users purchase points or the yayyy Reward Points Card, and companies issue points to staff or partners through RewardOn; points are swapped for gift cards and prepaid cards (DRHP p.216).”
- 10The business, in plain wordsRevenue is booked gross when points are redeemed or expire (DRHP p.27).p.27
“Revenue is booked gross when points are redeemed or expire (DRHP p.27).”
- 11The business, in plain words> A bank wants its prepaid cards used → the company sells and activates them through its app, website, sales team and referral partners → users spend on the cards at shops and online → the company keeps an agreed share of the interchange fee (DRHP p.217).p.217
“> A bank wants its prepaid cards used → the company sells and activates them through its app, website, sales team and referral partners → users spend on the cards at shops and online → the company keeps an agreed share of the interchange fee (DRHP p.217).”
- 12The business, in plain wordsCard sales run through the yayyy.shop website and app, a sales operations team, and ecosystem partners who refer users for a commission (DRHP p.217).p.217
“Card sales run through the yayyy.shop website and app, a sales operations team, and ecosystem partners who refer users for a commission (DRHP p.217).”
- 13The business, in plain wordsin March 2026 and a co-brand agreement with NSDL Payments Bank Limited in July 2026 (DRHP p.217).p.217
“in March 2026 and a co-brand agreement with NSDL Payments Bank Limited in July 2026 (DRHP p.217).”
- 14The business, in plain wordsIt had 33 full-time employees and 14 trainees at August 31, 2026 (DRHP p.240).p.240
“It had 33 full-time employees and 14 trainees at August 31, 2026 (DRHP p.240).”
- 15The business, in plain wordsThe company says it is not regulated by the RBI; its card issuers are (DRHP p.52).p.52
“The company says it is not regulated by the RBI; its card issuers are (DRHP p.52).”
- 16The business, in plain wordsThe document gives both: 1,575,830 transacting users in FY26 with average revenue of ₹3,827.49 each, against 43,269 users and ₹25,901.92 in FY25 (DRHP p.132).p.132
“The document gives both: 1,575,830 transacting users in FY26 with average revenue of ₹3,827.49 each, against 43,269 users and ₹25,901.92 in FY25 (DRHP p.132).”
- 17
“By type of revenue (DRHP p.27):”
- 18Where the money comes fromShares of FY26 revenue: reward points 68.68%, program fees 25.56%, platform fees 5.76% (DRHP p.27).p.27
“Shares of FY26 revenue: reward points 68.68%, program fees 25.56%, platform fees 5.76% (DRHP p.27).”
- 19Where the money comes fromIn the three months to June 30, 2026, revenue was ₹252.8 crore, of which reward points 69.80%, program fees 24.34% and platform fees 5.86% (DRHP p.27).p.27
“In the three months to June 30, 2026, revenue was ₹252.8 crore, of which reward points 69.80%, program fees 24.34% and platform fees 5.86% (DRHP p.27).”
- 20Where the money comes fromThe document warns that because program fees are counted net and the other two lines gross, the revenue mix may not show which line earns the profit (DRHP p.27).p.27
“The document warns that because program fees are counted net and the other two lines gross, the revenue mix may not show which line earns the profit (DRHP p.27).”
- 21
“The company earns all its revenue in India (DRHP p.58).”
- 22Where the money comes fromRevenue is seasonal: the second half of the year brought about 55% to 75% of annual revenue in FY24 to FY26, around festivals and year-end sales (DRHP p.51).p.51
“Revenue is seasonal: the second half of the year brought about 55% to 75% of annual revenue in FY24 to FY26, around festivals and year-end sales (DRHP p.51).”
- 23Where the money comes fromThe largest customer brought ₹75.1 crore in FY26 and ₹68.0 crore in FY25 (DRHP p.28).p.28
“The largest customer brought ₹75.1 crore in FY26 and ₹68.0 crore in FY25 (DRHP p.28).”
- 24Where the money comes fromIn the three months to June 30, 2026 the largest was 9.56% and the top ten 30.19%, and the largest that quarter differs from the largest of FY26 (DRHP p.28).p.28
“In the three months to June 30, 2026 the largest was 9.56% and the top ten 30.19%, and the largest that quarter differs from the largest of FY26 (DRHP p.28).”
- 25Where the money comes fromThe top customer of the latest quarter has been with the company for over nine months, on a three-year term from July 8, 2026 that either side can end on 90 days' notice (DRHP p.29).p.29
“The top customer of the latest quarter has been with the company for over nine months, on a three-year term from July 8, 2026 that either side can end on 90 days' notice (DRHP p.29).”
- 26The growth recordRevenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26, so ₹33.1 crore → ₹603.1 crore (DRHP p.31).p.31
“Revenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26, so ₹33.1 crore → ₹603.1 crore (DRHP p.31).”
- 27The growth recordProfit after tax from continuing operations went from ₹4.9 crore to ₹59.1 crore, so ₹4.9 crore → ₹59.1 crore (DRHP p.31).p.31
“Profit after tax from continuing operations went from ₹4.9 crore to ₹59.1 crore, so ₹4.9 crore → ₹59.1 crore (DRHP p.31).”
- 28The growth recordThe company's EBITDA adds finance cost, tax and depreciation to profit after tax and takes out other income (DRHP p.31).p.31
“The company's EBITDA adds finance cost, tax and depreciation to profit after tax and takes out other income (DRHP p.31).”
- 29The growth recordOur arithmetic over FY24 to FY26: revenue grew about 327.0% a year (our arithmetic, DRHP p.31), the company's own figure being 327.03% (DRHP p.227); profit after tax grew about 246.0% a year (our arithmetic, DRHP p.31); EBITDA grew about 232.1% a year (our arithmetic, DRHP p.31).p.227
“Our arithmetic over FY24 to FY26: revenue grew about 327.0% a year (our arithmetic, DRHP p.31), the company's own figure being 327.03% (DRHP p.227); profit after tax grew about 246.0% a year (our arithmetic, DRHP p.31); EBITDA grew about 232.1% a year (our arithmetic, DRHP p.31).”
- 30The growth recordEBITDA margin moved from 21.43% to 12.96%, down 847 basis points, so 21.4% → 13.0% rounded (DRHP p.31).p.31
“EBITDA margin moved from 21.43% to 12.96%, down 847 basis points, so 21.4% → 13.0% rounded (DRHP p.31).”
- 31
“Year by year, revenue rose 238.84% in FY25 and 438.16% in FY26 (DRHP p.31).”
- 32The growth recordIn the three months to June 30, 2026, revenue was ₹252.8 crore, EBITDA ₹32.6 crore at a 12.90% margin, and profit after tax ₹23.8 crore (DRHP p.31).p.31
“In the three months to June 30, 2026, revenue was ₹252.8 crore, EBITDA ₹32.6 crore at a 12.90% margin, and profit after tax ₹23.8 crore (DRHP p.31).”
- 33The growth recordCash: operating cash flow was ₹27.9 crore in FY26, ₹27.8 crore in FY25 and ₹6.8 crore in FY24 (DRHP p.286).p.286
“Cash: operating cash flow was ₹27.9 crore in FY26, ₹27.8 crore in FY25 and ₹6.8 crore in FY24 (DRHP p.286).”
- 34The growth recordIn the three months to June 30, 2026 it was an outflow, −₹46.3 crore (DRHP p.286).p.286
“In the three months to June 30, 2026 it was an outflow, −₹46.3 crore (DRHP p.286).”
- 35The growth recordCost of the new line: cost of operations, the cards handed out against redeemed points, was ₹394.0 crore in FY26, 95.11% of reward points revenue, so 95.1% (DRHP p.333).p.333
“Cost of the new line: cost of operations, the cards handed out against redeemed points, was ₹394.0 crore in FY26, 95.11% of reward points revenue, so 95.1% (DRHP p.333).”
- 36
“Return on capital employed was 82.76% in FY26, so 82.8% (DRHP p.316).”
- 37The growth recordCash at the latest date: ₹3.3 crore of cash and cash equivalents at June 30, 2026, down from ₹52.4 crore at March 31, 2026 (DRHP p.284).p.284
“Cash at the latest date: ₹3.3 crore of cash and cash equivalents at June 30, 2026, down from ₹52.4 crore at March 31, 2026 (DRHP p.284).”
- 38The growth recordAdvances for cards: balance towards prepaid payment instruments, advances paid for cards not yet issued, was ₹66.0 crore at June 30, 2026 (DRHP p.296).p.296
“Advances for cards: balance towards prepaid payment instruments, advances paid for cards not yet issued, was ₹66.0 crore at June 30, 2026 (DRHP p.296).”
- 39The growth recordCustomers: the largest customer was 12.46% of FY26 revenue, so 12.5%; the top five 30.02%, so 30.0%; the top ten 31.33%, so 31.3% (DRHP p.28).p.28
“Customers: the largest customer was 12.46% of FY26 revenue, so 12.5%; the top five 30.02%, so 30.0%; the top ten 31.33%, so 31.3% (DRHP p.28).”
- 40The growth recordReward points share: the reward points business was 68.68% of FY26 revenue, so 68.7% (DRHP p.27).p.27
“Reward points share: the reward points business was 68.68% of FY26 revenue, so 68.7% (DRHP p.27).”
- 41The growth recordRelated parties: related-party transactions were ₹3.3 crore in FY26, 0.54% of revenue (DRHP p.40).p.40
“Related parties: related-party transactions were ₹3.3 crore in FY26, 0.54% of revenue (DRHP p.40).”
- 42The growth recordContingent liabilities: ₹0.28 crore at June 30, 2026, a disputed income tax demand (DRHP p.75).p.75
“Contingent liabilities: ₹0.28 crore at June 30, 2026, a disputed income tax demand (DRHP p.75).”
- 43The growth recordSeasonality: the second half of the year brought about 55% to 75% of revenue in FY24 to FY26 (DRHP p.51).p.51
“Seasonality: the second half of the year brought about 55% to 75% of revenue in FY24 to FY26 (DRHP p.51).”
- 44The growth recordIndustry: digital gifting, prepaid cards and rewards, fintech in the fixed list (DRHP p.215).p.215
“Industry: digital gifting, prepaid cards and rewards, fintech in the fixed list (DRHP p.215).”
- 45The growth recordFY26 also shows a small discontinued operation, with a loss of ₹0.01 crore after tax (DRHP p.285).p.285
“FY26 also shows a small discontinued operation, with a loss of ₹0.01 crore after tax (DRHP p.285).”
- 47What the growth is made ofGift card distribution through yayyy.shop began in the second quarter of FY26 and through the app in the fourth quarter (DRHP p.26).p.26
“Gift card distribution through yayyy.shop began in the second quarter of FY26 and through the app in the fourth quarter (DRHP p.26).”
- 48What the growth is made ofUsers and spend per user: transacting users rose from 18,248 in FY24 to 43,269 in FY25 and 1,575,830 in FY26, and 634,316 in the three months to June 30, 2026 (DRHP p.132).p.132
“Users and spend per user: transacting users rose from 18,248 in FY24 to 43,269 in FY25 and 1,575,830 in FY26, and 634,316 in the three months to June 30, 2026 (DRHP p.132).”
- 49What the growth is made ofAverage revenue per transacting user went from ₹18,125.82 to ₹25,901.92 and then ₹3,827.49 (DRHP p.132).p.132
“Average revenue per transacting user went from ₹18,125.82 to ₹25,901.92 and then ₹3,827.49 (DRHP p.132).”
- 50
“User retention was 98.48%, 87.98% and 99.00% (DRHP p.132).”
- 51What the growth is made ofTransaction processing fees, paid to banks and payment gateways, were 62.80% of revenue in FY24, 64.52% in FY25 and 17.43% in FY26 (DRHP p.333).p.333
“Transaction processing fees, paid to banks and payment gateways, were 62.80% of revenue in FY24, 64.52% in FY25 and 17.43% in FY26 (DRHP p.333).”
- 52
“Inventory days | no inventory (DRHP p.284)”
- 53Earnings qualityAdvances paid ahead | balance towards prepaid payment instruments ₹17.0 crore at March 2026 and ₹66.0 crore at June 2026; settlement pending from payment service providers ₹46.2 crore at June 2026 (DRHP p.296)p.296
“Advances paid ahead | balance towards prepaid payment instruments ₹17.0 crore at March 2026 and ₹66.0 crore at June 2026; settlement pending from payment service providers ₹46.2 crore at June 2026 (DRHP p.296)”
- 54Earnings qualityRelated-party share of revenue | related-party transactions 5.41%, 2.28% and 0.54% of revenue (DRHP p.40)p.40
“Related-party share of revenue | related-party transactions 5.41%, 2.28% and 0.54% of revenue (DRHP p.40)”
- 55
“Exceptional items | none; a small discontinued operation (DRHP p.285)”
- 57Earnings qualityThe company says this was mainly advances paid for cards whose issue is pending, up from ₹17.0 crore to ₹66.0 crore, and settlements pending from payment service providers, up from nil to ₹46.2 crore (DRHP p.357).p.357
“The company says this was mainly advances paid for cards whose issue is pending, up from ₹17.0 crore to ₹66.0 crore, and settlements pending from payment service providers, up from nil to ₹46.2 crore (DRHP p.357).”
- 58Earnings qualityAgainst this, unredeemed balances owed on reward points rose from ₹6.1 crore to ₹28.7 crore (DRHP p.300).p.300
“Against this, unredeemed balances owed on reward points rose from ₹6.1 crore to ₹28.7 crore (DRHP p.300).”
- 59Earnings qualityThe company books one partner's commission only once card issue conditions are met; amounts invoiced before then, ₹0.95 crore at June 30, 2026, are carried as a recoverable advance (DRHP p.296).p.296
“The company books one partner's commission only once card issue conditions are met; amounts invoiced before then, ₹0.95 crore at June 30, 2026, are carried as a recoverable advance (DRHP p.296).”
- 60The balance sheetAt June 30, 2026 total assets were ₹153.9 crore: other current assets ₹112.8 crore, intangible assets ₹14.9 crore, other non-current assets ₹9.4 crore, trade receivables ₹4.7 crore and cash ₹3.3 crore (DRHP p.284).p.284
“At June 30, 2026 total assets were ₹153.9 crore: other current assets ₹112.8 crore, intangible assets ₹14.9 crore, other non-current assets ₹9.4 crore, trade receivables ₹4.7 crore and cash ₹3.3 crore (DRHP p.284).”
- 61
“The current ratio was 7.65 at March 2026 and 3.66 at June 2026 (DRHP p.316).”
- 62The balance sheetA pre-IPO placement of up to ₹139.6 crore, if made, would reduce the fresh issue by the same amount (DRHP p.68).p.68
“A pre-IPO placement of up to ₹139.6 crore, if made, would reduce the fresh issue by the same amount (DRHP p.68).”
- 63
“Contingent liabilities were ₹0.28 crore at June 30, 2026 (DRHP p.75).”
- 64The balance sheetInsurance cover was ₹1.8 crore against a gross block of ₹22.3 crore, 8.21% (DRHP p.45).p.45
“Insurance cover was ₹1.8 crore against a gross block of ₹22.3 crore, 8.21% (DRHP p.45).”
- 65What the money is forThe company spent ₹17.2 crore on user acquisition and retention in FY26 and ₹0.50 crore on brand promotion (DRHP p.33).p.33
“The company spent ₹17.2 crore on user acquisition and retention in FY26 and ₹0.50 crore on brand promotion (DRHP p.33).”
- 66
“The objects have not been appraised by any bank or agency (DRHP p.102).”
- 67What the money is forThe board formed a committee of Sonia Pankaj Asher, Rahul Anand and Meeta Sanjay Mukherjee to oversee the marketing spend (DRHP p.103).p.103
“The board formed a committee of Sonia Pankaj Asher, Rahul Anand and Meeta Sanjay Mukherjee to oversee the marketing spend (DRHP p.103).”
- 68What the money is for> Into the business up to ₹698.0 crore (fresh issue), less its share of offer expenses (DRHP p.101).p.101
“> Into the business up to ₹698.0 crore (fresh issue), less its share of offer expenses (DRHP p.101).”
- 69What the money is for> To selling shareholders up to ₹302.0 crore (offer for sale), ₹151.0 crore each to the two promoters; the number of shares depends on a price not yet set (DRHP p.69).p.69
“> To selling shareholders up to ₹302.0 crore (offer for sale), ₹151.0 crore each to the two promoters; the number of shares depends on a price not yet set (DRHP p.69).”
- 70Who is sellingThe weighted average cost of acquisition is negligible for Sonia Pankaj Asher and ₹0.30 a share for Rahul Anand, as certified by Chokshi & Chokshi LLP (DRHP p.1).p.1
“The weighted average cost of acquisition is negligible for Sonia Pankaj Asher and ₹0.30 a share for Rahul Anand, as certified by Chokshi & Chokshi LLP (DRHP p.1).”
- 71
“Both gave consent on May 14, 2026 (DRHP p.69).”
- 72Who is sellingMost of their shares came from the 3,523 for 1 bonus issue of November 2025 (DRHP p.92).p.92
“Most of their shares came from the 3,523 for 1 bonus issue of November 2025 (DRHP p.92).”
- 73PromotersThe promoters are Sonia Pankaj Asher and Rahul Anand, promoters since incorporation, with no change of control in five years (DRHP p.272).p.272
“The promoters are Sonia Pankaj Asher and Rahul Anand, promoters since incorporation, with no change of control in five years (DRHP p.272).”
- 74PromotersThe document notes no earlier experience of running an independent business before this company (DRHP p.57).p.57
“The document notes no earlier experience of running an independent business before this company (DRHP p.57).”
- 75PromotersThe documents for Rahul Anand's educational qualification could not be traced, so the document does not state it; an affidavit dated April 15, 2026 confirms a commerce degree from Delhi University (DRHP p.56).p.56
“The documents for Rahul Anand's educational qualification could not be traced, so the document does not state it; an affidavit dated April 15, 2026 confirms a commerce degree from Delhi University (DRHP p.56).”
- 76PromotersPay: each received ₹0.30 crore in FY24, ₹0.60 crore in FY25 and ₹1.06 crore in FY26; together ₹0.6 crore in FY24 and ₹2.1 crore in FY26 (DRHP p.41).p.41
“Pay: each received ₹0.30 crore in FY24, ₹0.60 crore in FY25 and ₹1.06 crore in FY26; together ₹0.6 crore in FY24 and ₹2.1 crore in FY26 (DRHP p.41).”
- 77PromotersFrom February 14, 2026 each is appointed for five years at a salary of ₹1.5 crore a year, perquisites up to ₹0.10 crore and possible performance pay and commission (DRHP p.261).p.261
“From February 14, 2026 each is appointed for five years at a salary of ₹1.5 crore a year, perquisites up to ₹0.10 crore and possible performance pay and commission (DRHP p.261).”
- 78PromotersOther businesses: the promoter group entities are Ashpa Property Consultant, Crave Clothing Company Private Limited, Status Quo Lifestyle Co, Kirtish Technologies Private Limited, Sunrise Traders, Vikas Anand HUF, Trisha Enterprises and six family trusts (DRHP p.274).p.274
“Other businesses: the promoter group entities are Ashpa Property Consultant, Crave Clothing Company Private Limited, Status Quo Lifestyle Co, Kirtish Technologies Private Limited, Sunrise Traders, Vikas Anand HUF, Trisha Enterprises and six family trusts (DRHP p.274).”
- 79PromotersThe company says the promoters have no interest in a similar venture other than as directors of its subsidiary (DRHP p.273).p.273
“The company says the promoters have no interest in a similar venture other than as directors of its subsidiary (DRHP p.273).”
- 80
“There is no group company (DRHP p.368).”
- 81
“There are 10 shareholders (DRHP p.95).”
- 82
“The after-offer holdings are left blank until the price is set (DRHP p.92).”
- 83Who already owns itThe three trusts are Sonia Asher Capital Trust, Rahul Anand Capital Trust and Rahul Anand Legacy Trust, which received their shares as gifts in May 2026 (DRHP p.93).p.93
“The three trusts are Sonia Asher Capital Trust, Rahul Anand Capital Trust and Rahul Anand Legacy Trust, which received their shares as gifts in May 2026 (DRHP p.93).”
- 84Who already owns itKunal Sharma was allotted 2, 3 and 2 shares in private placements at ₹10,90,910 a share between November 2022 and March 2023, and Vani Commercials Limited took 9 shares at the same price in January 2023, before the bonus (DRHP p.87).p.87
“Kunal Sharma was allotted 2, 3 and 2 shares in private placements at ₹10,90,910 a share between November 2022 and March 2023, and Vani Commercials Limited took 9 shares at the same price in January 2023, before the bonus (DRHP p.87).”
- 85Who already owns itThe valuation behind that price put the company's enterprise value at ₹1,200.0 crore as on July 2022 (DRHP p.87).p.87
“The valuation behind that price put the company's enterprise value at ₹1,200.0 crore as on July 2022 (DRHP p.87).”
- 86Who already owns itThe document has no venture capital or alternative investment fund shareholders (DRHP p.95).p.95
“The document has no venture capital or alternative investment fund shareholders (DRHP p.95).”
- 87Who already owns itNo options have been granted under the Paramotor Employees' Stock Option Scheme 2026 (DRHP p.58).p.58
“No options have been granted under the Paramotor Employees' Stock Option Scheme 2026 (DRHP p.58).”
- 88What changed just before the IPORevenue and profit: revenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26 and profit after tax from ₹4.9 crore to ₹59.1 crore (DRHP p.31).p.31
“Revenue and profit: revenue from operations went from ₹33.1 crore in FY24 to ₹603.1 crore in FY26 and profit after tax from ₹4.9 crore to ₹59.1 crore (DRHP p.31).”
- 89What changed just before the IPOPromoter pay: ₹0.6 crore in FY24 and ₹2.1 crore in FY26 for the two promoters together (DRHP p.41).p.41
“Promoter pay: ₹0.6 crore in FY24 and ₹2.1 crore in FY26 for the two promoters together (DRHP p.41).”
- 90What changed just before the IPOSubsidiary: Paramotor Giftbrandz Private Limited formed in FY26; it had not started business by June 30, 2026 (DRHP p.25).p.25
“Subsidiary: Paramotor Giftbrandz Private Limited formed in FY26; it had not started business by June 30, 2026 (DRHP p.25).”
- 91What changed just before the IPOBonus issue: 3,523 for 1, 38,809,368 shares allotted on November 11, 2025 (DRHP p.87).p.87
“Bonus issue: 3,523 for 1, 38,809,368 shares allotted on November 11, 2025 (DRHP p.87).”
- 92What changed just before the IPOPre-IPO placement: up to ₹139.6 crore may be raised before the red herring prospectus; none has been made (DRHP p.68).p.68
“Pre-IPO placement: up to ₹139.6 crore may be raised before the red herring prospectus; none has been made (DRHP p.68).”
- 93What changed just before the IPOLast allotment before the IPO: the bonus shares at nil price in November 2025; the last allotment for cash was 2 shares at ₹10,90,910 a share in March 2023 (DRHP p.87).p.87
“Last allotment before the IPO: the bonus shares at nil price in November 2025; the last allotment for cash was 2 shares at ₹10,90,910 a share in March 2023 (DRHP p.87).”
- 94What changed just before the IPOBecame a public company: fresh certificate dated January 30, 2026 (DRHP p.249).p.249
“Became a public company: fresh certificate dated January 30, 2026 (DRHP p.249).”
- 95What changed just before the IPOPartnerships: co-brand agreements with Mastercard in March 2026 and NSDL Payments Bank Limited in July 2026, and a new card issuer in June 2026 (DRHP p.217).p.217
“Partnerships: co-brand agreements with Mastercard in March 2026 and NSDL Payments Bank Limited in July 2026, and a new card issuer in June 2026 (DRHP p.217).”
- 96What changed just before the IPOFilings: an MGT-14 form for the offer resolutions was rejected and refiled with additional fees, approved June 3, 2026 (DRHP p.55).p.55
“Filings: an MGT-14 form for the offer resolutions was rejected and refiled with additional fees, approved June 3, 2026 (DRHP p.55).”
- 97What changed just before the IPOAfter the pre-filed draft, SEBI received an anonymous complaint about employee records and other operational matters, which the company has denied (DRHP p.49).p.49
“After the pre-filed draft, SEBI received an anonymous complaint about employee records and other operational matters, which the company has denied (DRHP p.49).”
- 98What changed just before the IPORegistered office: moved within Andheri, Mumbai on December 12, 2024 (DRHP p.249).p.249
“Registered office: moved within Andheri, Mumbai on December 12, 2024 (DRHP p.249).”
- 99
“The hiring plan costs ₹70.0 crore over three years (DRHP p.113).”
- 100Capacity and expansionThe office plan is based on an architect's assessment and vendor quotations; no orders have been placed (DRHP p.33).p.33
“The office plan is based on an architect's assessment and vendor quotations; no orders have been placed (DRHP p.33).”
- 101Capacity and expansionSince April 1, 2023 the company reports no material failure of its technology or of third-party providers (DRHP p.35).p.35
“Since April 1, 2023 the company reports no material failure of its technology or of third-party providers (DRHP p.35).”
- 102Market size and industry structureAs claimed: the chapter is taken from "Powering the modern consumer ecosystem: Consumer Spends, Digital Gifting, Rewards and Fintech Solutions in India", dated October 2026, by Frost & Sullivan, commissioned and paid for by the company under an engagement letter of December 17, 2025 (DRHP p.25).p.25
“As claimed: the chapter is taken from "Powering the modern consumer ecosystem: Consumer Spends, Digital Gifting, Rewards and Fintech Solutions in India", dated October 2026, by Frost & Sullivan, commissioned and paid for by the company under an engagement letter of December 17, 2025 (DRHP p.25).”
- 103Market size and industry structureThe commissioned report says total prepaid card transactions in India were about 2.0 billion in calendar 2025, worth about ₹70,090 crore, and projects 4.5 billion transactions worth ₹1,02,890 crore by calendar 2030 (DRHP p.163).p.163
“The commissioned report says total prepaid card transactions in India were about 2.0 billion in calendar 2025, worth about ₹70,090 crore, and projects 4.5 billion transactions worth ₹1,02,890 crore by calendar 2030 (DRHP p.163).”
- 104Market size and industry structureFor its spend management line the report sizes a direct-to-consumer pool, measured as interchange fees of 2.2% on prepaid card spend, at ₹1,220 crore in calendar 2020, ₹1,810 crore in 2022 and ₹1,540 crore in 2025, and projects ₹2,260 crore by 2030 (DRHP p.170).p.170
“For its spend management line the report sizes a direct-to-consumer pool, measured as interchange fees of 2.2% on prepaid card spend, at ₹1,220 crore in calendar 2020, ₹1,810 crore in 2022 and ₹1,540 crore in 2025, and projects ₹2,260 crore by 2030 (DRHP p.170).”
- 105Market size and industry structureThe report itself notes a normalisation between 2023 and 2025 as prepaid rules changed (DRHP p.170).p.170
“The report itself notes a normalisation between 2023 and 2025 as prepaid rules changed (DRHP p.170).”
- 106Market size and industry structureSize over time: prepaid card transaction value went from about ₹55,260 crore in calendar 2020 to ₹82,460 crore in 2022 and ₹61,850 crore in 2023 (DRHP p.164).p.164
“Size over time: prepaid card transaction value went from about ₹55,260 crore in calendar 2020 to ₹82,460 crore in 2022 and ₹61,850 crore in 2023 (DRHP p.164).”
- 107Market size and industry structureThe digital gift card market, by gross transaction value, was USD 10.67 billion in 2023 and USD 15.10 billion in 2025, and the report projects USD 33.65 billion by 2030, 17.4% a year (DRHP p.193).p.193
“The digital gift card market, by gross transaction value, was USD 10.67 billion in 2023 and USD 15.10 billion in 2025, and the report projects USD 33.65 billion by 2030, 17.4% a year (DRHP p.193).”
- 108Market size and industry structureThe report puts the rewards and loyalty market at USD 5.09 billion in 2025 and projects USD 10.57 billion by 2030, 15.8% a year (DRHP p.177).p.177
“The report puts the rewards and loyalty market at USD 5.09 billion in 2025 and projects USD 10.57 billion by 2030, 15.8% a year (DRHP p.177).”
- 109Market size and industry structureSegments: the report divides rewards and loyalty into reward programmes, the platforms that run them and channel rewards; programmes were 80.23% of that market in 2025 (DRHP p.177).p.177
“Segments: the report divides rewards and loyalty into reward programmes, the platforms that run them and channel rewards; programmes were 80.23% of that market in 2025 (DRHP p.177).”
- 110Market size and industry structureReward programmes alone grew from USD 2.25 billion in 2020 to USD 4.08 billion in 2025 (DRHP p.178).p.178
“Reward programmes alone grew from USD 2.25 billion in 2020 to USD 4.08 billion in 2025 (DRHP p.178).”
- 111Market size and industry structureWhat drives demand: digital payments rose from 21 billion transactions in FY2018 to 228 billion in FY2025, about 40.6% a year (DRHP p.158).p.158
“What drives demand: digital payments rose from 21 billion transactions in FY2018 to 228 billion in FY2025, about 40.6% a year (DRHP p.158).”
- 112Market size and industry structureReal GDP grew 7.1% in FY2025 and 7.7% in FY2026 (DRHP p.151).p.151
“Real GDP grew 7.1% in FY2025 and 7.7% in FY2026 (DRHP p.151).”
- 113Market size and industry structureStructure: the report names Happay, OmniCard, Zaggle and Volopay in prepaid card distribution; Pine Labs (Woohoo), Vouchagram (GyFTR) and Parity Cube (Zingoy) in gift cards; Capillary, Zaggle, Easyrewardz, Edenred, Nreach (Xoxoday) and Thriwe in rewards; and Saksoft, Aurionpro, InfoBeans and Datamatp.50
“Structure: the report names Happay, OmniCard, Zaggle and Volopay in prepaid card distribution; Pine Labs (Woohoo), Vouchagram (GyFTR) and Parity Cube (Zingoy) in gift cards; Capillary, Zaggle, Easyrewardz, Edenred, Nreach (Xoxoday) and Thriwe in rewards; and Saksoft, Aurionpro, InfoBeans and Datamatics in custom fintech software (DRHP p.50).”
- 114Market size and industry structureIt describes barriers to entry in card distribution because card partners run strict empanelment and due diligence (DRHP p.50).p.50
“It describes barriers to entry in card distribution because card partners run strict empanelment and due diligence (DRHP p.50).”
- 115Market size and industry structureInputs and trade: the main input is the interchange fee, set by RuPay, Mastercard and Visa with the card issuers; the company has no say over the fee sharing (DRHP p.27).p.27
“Inputs and trade: the main input is the interchange fee, set by RuPay, Mastercard and Visa with the card issuers; the company has no say over the fee sharing (DRHP p.27).”
- 116Market size and industry structureInterchange on prepaid cards is not capped today, while the RBI caps debit card charges (DRHP p.52).p.52
“Interchange on prepaid cards is not capped today, while the RBI caps debit card charges (DRHP p.52).”
- 117Market size and industry structureThe company pays transaction processing fees to banks and payment gateways, ₹105.2 crore in FY26 (DRHP p.333).p.333
“The company pays transaction processing fees to banks and payment gateways, ₹105.2 crore in FY26 (DRHP p.333).”
- 118
“Its revenue is all from India (DRHP p.58).”
- 119Market size and industry structureRules: payment systems are governed by the Payment and Settlement Systems Act, 2007 and run under RBI authorisation (DRHP p.243).p.243
“Rules: payment systems are governed by the Payment and Settlement Systems Act, 2007 and run under RBI authorisation (DRHP p.243).”
- 120Market size and industry structureThe RBI's draft Master Direction on Prepaid Payment Instruments, 2026 would raise capital and customer checks for issuers, which the report expects to drive consolidation (DRHP p.168).p.168
“The RBI's draft Master Direction on Prepaid Payment Instruments, 2026 would raise capital and customer checks for issuers, which the report expects to drive consolidation (DRHP p.168).”
- 121Market size and industry structureThe company is not itself regulated by the RBI, but rules for program managers could follow (DRHP p.52).p.52
“The company is not itself regulated by the RBI, but rules for program managers could follow (DRHP p.52).”
- 122Market size and industry structureWhat the chapter says can go wrong: regulatory complexity, cyber fraud and fake vouchers, a crowded market with pressure on margins, a cultural preference for cash gifts, and working capital pressure from paying for gift cards in advance with seasonal demand (DRHP p.196).p.196
“What the chapter says can go wrong: regulatory complexity, cyber fraud and fake vouchers, a crowded market with pressure on margins, a cultural preference for cash gifts, and working capital pressure from paying for gift cards in advance with seasonal demand (DRHP p.196).”
- 123Competitive positionThe document says the company has no listed peer that is directly comparable (DRHP p.135).p.135
“The document says the company has no listed peer that is directly comparable (DRHP p.135).”
- 124Peers the company named> Peers named in the offer document: Pine Labs Limited, Zaggle Prepaid Ocean Services Limited and Capillary Technologies India Limited (DRHP p.134).p.134
“> Peers named in the offer document: Pine Labs Limited, Zaggle Prepaid Ocean Services Limited and Capillary Technologies India Limited (DRHP p.134).”
- 125Peers the company namedPine Labs and Zaggle are several times the company's size by revenue (DRHP p.134).p.134
“Pine Labs and Zaggle are several times the company's size by revenue (DRHP p.134).”
- 126Peers the company namedPine Labs is a merchant payments and commerce platform, Zaggle a corporate spend management and prepaid card company, Capillary a loyalty and customer engagement software company (DRHP p.205).p.205
“Pine Labs is a merchant payments and commerce platform, Zaggle a corporate spend management and prepaid card company, Capillary a loyalty and customer engagement software company (DRHP p.205).”
- 127Risks, in plain wordsBusiness: young lines: reward points and DevStack began in FY26 (DRHP p.25) → most revenue now comes from businesses with under two years of record → reward points were 68.68% of FY26 revenue and 69.80% in the latest quarter (DRHP p.27).p.25
“Business: young lines: reward points and DevStack began in FY26 (DRHP p.25) → most revenue now comes from businesses with under two years of record → reward points were 68.68% of FY26 revenue and 69.80% in the latest quarter (DRHP p.27).”
- 128Risks, in plain wordsFinancial: thin margin on the largest line: reward points are booked gross (DRHP p.27) → most of that revenue is passed on as the cost of cards redeemed → cost of operations was 95.11% of reward points revenue in FY26 (DRHP p.333).p.27
“Financial: thin margin on the largest line: reward points are booked gross (DRHP p.27) → most of that revenue is passed on as the cost of cards redeemed → cost of operations was 95.11% of reward points revenue in FY26 (DRHP p.333).”
- 129Risks, in plain wordsIssue-specific: marketing spend: ₹355.0 crore of the issue goes to customer acquisition, retention and brand promotion, creating no tangible asset (DRHP p.32) → if sales do not rise with it, profit falls → the company spent ₹17.2 crore on user acquisition and retention in FY26 (DRHP p.33).p.32
“Issue-specific: marketing spend: ₹355.0 crore of the issue goes to customer acquisition, retention and brand promotion, creating no tangible asset (DRHP p.32) → if sales do not rise with it, profit falls → the company spent ₹17.2 crore on user acquisition and retention in FY26 (DRHP p.33).”
- 130Risks, in plain wordsFinancial: cash used in the latest quarter: advances to card issuers and settlements due from payment firms rose (DRHP p.357) → cash left the business despite a profit → operating cash flow was −₹46.3 crore and cash ₹3.3 crore at June 30, 2026 (DRHP p.286, DRHP p.284).p.357
“Financial: cash used in the latest quarter: advances to card issuers and settlements due from payment firms rose (DRHP p.357) → cash left the business despite a profit → operating cash flow was −₹46.3 crore and cash ₹3.3 crore at June 30, 2026 (DRHP p.286, DRHP p.284).”
- 131Risks, in plain wordsCustomers: a few partners: program fees depend on card partners and the top two customers (DRHP p.28) → losing one could cut fee income quickly, on 90 days' notice → the top two were 19.51% of FY26 revenue and 99.63% of FY25 (DRHP p.28, DRHP p.29).p.28
“Customers: a few partners: program fees depend on card partners and the top two customers (DRHP p.28) → losing one could cut fee income quickly, on 90 days' notice → the top two were 19.51% of FY26 revenue and 99.63% of FY25 (DRHP p.28, DRHP p.29).”
- 132Risks, in plain wordsSuppliers: gift card sources: the catalogue comes from three aggregators and three dealers who also supply users directly (DRHP p.29, DRHP p.30) → a lost source or a shift to lower-margin cards could shrink reward point revenue → 234 gift cards in the catalogue at June 30, 2026 (DRHP p.29).p.29
“Suppliers: gift card sources: the catalogue comes from three aggregators and three dealers who also supply users directly (DRHP p.29, DRHP p.30) → a lost source or a shift to lower-margin cards could shrink reward point revenue → 234 gift cards in the catalogue at June 30, 2026 (DRHP p.29).”
- 133Risks, in plain wordsRegulation: interchange and card rules: interchange is set by the card networks and issuers and is uncapped for prepaid cards today (DRHP p.27, DRHP p.52) → a cap or lower fee share would cut program fees → program fees were ₹154.2 crore in FY26 (DRHP p.27).p.27
“Regulation: interchange and card rules: interchange is set by the card networks and issuers and is uncapped for prepaid cards today (DRHP p.27, DRHP p.52) → a cap or lower fee share would cut program fees → program fees were ₹154.2 crore in FY26 (DRHP p.27).”
- 134Risks, in plain wordsBusiness: seasonality: revenue gathers in the second half of the year (DRHP p.51) → a weak festive season would weigh on the whole year → the second half brought about 55% to 75% of annual revenue (DRHP p.51).p.51
“Business: seasonality: revenue gathers in the second half of the year (DRHP p.51) → a weak festive season would weigh on the whole year → the second half brought about 55% to 75% of annual revenue (DRHP p.51).”
- 135Risks, in plain wordsPromoters: control and related dealings: the promoters and their trusts hold 99.85% before the offer (DRHP p.93) → they will keep control after it (DRHP p.56) → both promoters are paid as executives and rent offices to the company (DRHP p.41, DRHP p.240).p.93
“Promoters: control and related dealings: the promoters and their trusts hold 99.85% before the offer (DRHP p.93) → they will keep control after it (DRHP p.56) → both promoters are paid as executives and rent offices to the company (DRHP p.41, DRHP p.240).”
- 136Risks, in plain wordsLegal and filings: records: auditors changed twice in two years, a company law form was rejected and refiled, and some statutory forms carried errors (DRHP p.79, DRHP p.55) → gaps in records can bring penalties → TDS was paid late 16 times in FY26, ₹0.04 crore, with delays of 19 to 346 days (DRHP p.p.46
“Legal and filings: records: auditors changed twice in two years, a company law form was rejected and refiled, and some statutory forms carried errors (DRHP p.79, DRHP p.55) → gaps in records can bring penalties → TDS was paid late 16 times in FY26, ₹0.04 crore, with delays of 19 to 346 days (DRHP p.46).”
- 137Litigation and regulatory mattersIncome tax order for FY2021-22 | Company | 0.28 | appeal filed April 15, 2024 (DRHP p.369)p.369
“Income tax order for FY2021-22 | Company | 0.28 | appeal filed April 15, 2024 (DRHP p.369)”
- 138Litigation and regulatory mattersGST demand of ₹3.05 crore, interest and penalty | Company | below 0.01 still shown as due | appeal order of August 14, 2025 cut it to ₹0.01 crore (DRHP p.369)p.369
“GST demand of ₹3.05 crore, interest and penalty | Company | below 0.01 still shown as due | appeal order of August 14, 2025 cut it to ₹0.01 crore (DRHP p.369)”
- 139Litigation and regulatory mattersDirect tax proceeding | Kunal Sharma, non-executive director | 0.09 | pending (DRHP p.369)p.369
“Direct tax proceeding | Kunal Sharma, non-executive director | 0.09 | pending (DRHP p.369)”
- 140Litigation and regulatory mattersAnonymous complaint to SEBI on employee records and operations | Company | not quantified | company replied that the allegations are denied (DRHP p.49)p.49
“Anonymous complaint to SEBI on employee records and operations | Company | not quantified | company replied that the allegations are denied (DRHP p.49)”
- 141Litigation and regulatory mattersNo disciplinary action by SEBI or the exchanges against the promoters in five years (DRHP p.367).p.367
“No disciplinary action by SEBI or the exchanges against the promoters in five years (DRHP p.367).”
- 142Litigation and regulatory mattersThe company paid a pre-deposit of ₹0.31 crore in the GST appeal (DRHP p.369).p.369
“The company paid a pre-deposit of ₹0.31 crore in the GST appeal (DRHP p.369).”
- 143Litigation and regulatory mattersStatutory dues: one late provident fund and one late ESIC payment in FY26, both small (DRHP p.46).p.46
“Statutory dues: one late provident fund and one late ESIC payment in FY26, both small (DRHP p.46).”
- 144
“Rent to related parties was 44.99% of total rent in FY26 (DRHP p.39).”
- 145Related-party transactionsSalaries of the chief financial officer, Jayesh Modi, ₹0.28 crore, and the company secretary, Nehal Ramniklal Shah, ₹0.04 crore, appear from FY26 (DRHP p.41).p.41
“Salaries of the chief financial officer, Jayesh Modi, ₹0.28 crore, and the company secretary, Nehal Ramniklal Shah, ₹0.04 crore, appear from FY26 (DRHP p.41).”
- 146Related-party transactionsUser acquisition expenses include some marketing payments to related parties, which the issue money will not pay (DRHP p.33).p.33
“User acquisition expenses include some marketing payments to related parties, which the issue money will not pay (DRHP p.33).”
- 147Related-party transactionsThe company says all these transactions were at arm's length (DRHP p.40).p.40
“The company says all these transactions were at arm's length (DRHP p.40).”
- 148What the offer document does not sayThe amount of reward points sold but not yet redeemed is shown only as a balance, without the expiry pattern (DRHP p.300).p.300
“The amount of reward points sold but not yet redeemed is shown only as a balance, without the expiry pattern (DRHP p.300).”
- 149What the offer document does not sayThe contents of the anonymous complaint beyond its subject are not given (DRHP p.49).p.49
“The contents of the anonymous complaint beyond its subject are not given (DRHP p.49).”
- 150
“Growth | EBITDA margin FY24 → FY26 | 21.4% → 13.0% | (DRHP p.31)”
- 151
“Issue | Fresh issue | ₹698.0 cr | (DRHP p.101)”
- 152
“Issue | Offer for sale | ₹302.0 cr | (DRHP p.69)”
- 153Key figuresIssue | Promoter holding before → after | 98.9% → not stated at UDRHP stage | (DRHP p.91)p.91
“Issue | Promoter holding before → after | 98.9% → not stated at UDRHP stage | (DRHP p.91)”
- 154
“Issue | Pre-IPO placement allowed | up to ₹139.6 cr | (DRHP p.68)”
- 155
“Concentration | Largest customer | 12.5% of FY26 revenue | (DRHP p.28)”
- 156
“Concentration | Top five customers | 30.0% of FY26 revenue | (DRHP p.28)”
- 157
“Concentration | Top ten customers | 31.3% of FY26 revenue | (DRHP p.28)”
- 158
“Concentration | Reward points business | 68.7% of FY26 revenue | (DRHP p.27)”
- 160
“Balance sheet | ROCE FY26 | 82.8% | (DRHP p.316)”
- 161
“Balance sheet | Cash at June 30, 2026 | ₹3.3 cr | (DRHP p.284)”
- 162Key figuresBalance sheet | Advances for cards not yet issued, June 30, 2026 | ₹66.0 cr | (DRHP p.296)p.296
“Balance sheet | Advances for cards not yet issued, June 30, 2026 | ₹66.0 cr | (DRHP p.296)”
- 163
“Worth reading | Operating cash flow FY26 | ₹27.9 cr | (DRHP p.286)”
- 164Key figuresWorth reading | Operating cash flow, three months to June 30, 2026 | −₹46.3 cr | (DRHP p.286)p.286
“Worth reading | Operating cash flow, three months to June 30, 2026 | −₹46.3 cr | (DRHP p.286)”
- 165Key figuresWorth reading | Cost of operations, share of reward points revenue FY26 | 95.1% | (DRHP p.333)p.333
“Worth reading | Cost of operations, share of reward points revenue FY26 | 95.1% | (DRHP p.333)”
- 166
“Worth reading | Related-party transactions FY26 | ₹3.3 cr | (DRHP p.40)”
- 167
“Worth reading | Contingent liabilities | ₹0.28 cr | (DRHP p.75)”
- 168
“Worth reading | Cases against promoters | none | (DRHP p.367)”
- 169
“Worth reading | Second-half share of annual revenue | 55% to 75% | (DRHP p.51)”
- 170
“Before the IPO | Revenue FY24 → FY26 | ₹33.1 cr → ₹603.1 cr | (DRHP p.31)”
- 171
“Before the IPO | PAT FY24 → FY26 | ₹4.9 cr → ₹59.1 cr | (DRHP p.31)”
- 172
“Before the IPO | Promoter remuneration FY24 → FY26 | ₹0.6 cr → ₹2.1 cr | (DRHP p.41)”
- 173
“Before the IPO | Bonus issue | 3,523:1, November 2025 | (DRHP p.87)”
- 174Key figuresBefore the IPO | Pre-IPO placement | none made; up to ₹139.6 cr allowed | (DRHP p.68)p.68
“Before the IPO | Pre-IPO placement | none made; up to ₹139.6 cr allowed | (DRHP p.68)”
- 175Key figuresBefore the IPO | Last allotment before the IPO | bonus shares at nil, November 2025 | (DRHP p.87)p.87
“Before the IPO | Last allotment before the IPO | bonus shares at nil, November 2025 | (DRHP p.87)”
- 176Key figuresBefore the IPO | Auditor change | K V G Aithal & Associates to VHUD & Associates in 2024, then Chokshi & Chokshi LLP in 2025 | (DRHP p.79)p.79
“Before the IPO | Auditor change | K V G Aithal & Associates to VHUD & Associates in 2024, then Chokshi & Chokshi LLP in 2025 | (DRHP p.79)”
- 177
“Before the IPO | Converted to a public company | January 2026 | (DRHP p.249)”
- 178
“Who is involved | Industry | Fintech | (DRHP p.215)”
- 179
“Who is involved | Promoter | Sonia Pankaj Asher | (DRHP p.272)”
- 180
“Who is involved | Promoter | Rahul Anand | (DRHP p.272)”
- 181Key figuresWho is involved | Selling shareholder | Sonia Pankaj Asher (promoter), shares worth up to ₹151.0 cr | (DRHP p.69)p.69
“Who is involved | Selling shareholder | Sonia Pankaj Asher (promoter), shares worth up to ₹151.0 cr | (DRHP p.69)”
- 182Key figuresWho is involved | Selling shareholder | Rahul Anand (promoter), shares worth up to ₹151.0 cr | (DRHP p.69)p.69
“Who is involved | Selling shareholder | Rahul Anand (promoter), shares worth up to ₹151.0 cr | (DRHP p.69)”
- 46The growth recordThe statutory auditors have not expressed any qualification or emphasis of matter on the restated statements (AP p.12).p.12
“The statutory auditors have not expressed any qualification or emphasis of matter on the restated statements (AP p.12).”
- 56
“Auditor qualifications | none (AP p.12)”
- 159
“Balance sheet | Borrowings | nil | (AP p.8)”
Paramotor Digital Technology IPO: before the IPO
The record up to the issue and what changed in the company's capital and auditors, from the offer document.
- Revenue FY24 → FY26
- ₹33.1 cr → ₹603.1 cr
- PAT FY24 → FY26
- ₹4.9 cr → ₹59.1 cr
- Receivable days FY24 → FY26
- 7 → 7
- Promoter remuneration FY24 → FY26
- ₹0.6 cr → ₹2.1 cr
- Bonus issue
- 3,523:1, November 2025
- Pre-IPO placement
- none made; up to ₹139.6 cr allowed
- Last allotment before the IPO
- bonus shares at nil, November 2025
- Auditor change
- K V G Aithal & Associates to VHUD & Associates in 2024, then Chokshi & Chokshi LLP in 2025
- Converted to a public company
- January 2026
Paramotor Digital Technology IPO: checks
Factual conditions, each with a fixed threshold, read from the key figures. A condition met is a fact to read up on in the study, not a verdict on the issue; meeting none is not a verdict either.
- Cash flow under half of profit
Operating cash flow ₹27.9 cr against profit after tax of ₹59.1 cr in the latest year.
Paramotor Digital Technology IPO: questions answered
When will the Paramotor Digital Technology IPO open?
No dates or price band yet. The company filed its draft offer document on 14 Oct 2026. The dates and the band come with the red herring prospectus, after SEBI has reviewed the draft.
What are Paramotor Digital Technology's financials?
Revenue went ₹33.1 cr to ₹603.1 cr (FY24 to FY26), 327.0% a year. Profit after tax went ₹4.9 cr to ₹59.1 cr (FY24 to FY26), 246.0% a year. All figures are from the offer document's restated statements.
How much of Paramotor Digital Technology's revenue comes from its largest customer?
The largest customer brought 12.5% of FY26 revenue, and the top ten customers 31.3%, as the offer document gives it. The study shows the years before and whether the customers are named.
Is the Paramotor Digital Technology IPO a fresh issue or an offer for sale?
A fresh issue of ₹698 crore, which goes to the company, and an offer for sale of ₹302 crore, which goes to the shareholders selling (30% of the issue).
What is the Paramotor Digital Technology IPO GMP?
newboard does not publish a grey-market premium. Grey-market deals happen outside the stock exchanges, are not regulated, and leave no public record of who traded at what price. What is on record is the offer document, read on this page, and the exchanges' bid book.
Paramotor Digital Technology IPO: the next step, on Telegram
A message when there is news on its price band, bidding, allotment status, listing day and use-of-proceeds reports. Free, no account, leave in one tap. Send /stop to end it.
Not on this page yet: the peer table the issuer printed. Each is added when the pipeline extracts it from the offer document.
The figures on this page are the company's own, taken from its filings with the exchanges and SEBI, and every number links to the document and page it came from. They are reproduced as stated, not verified independently, and they are not forecasts by newboard.in. Nothing here is investment advice, a research report or a recommendation. newboard.in is not a SEBI-registered research analyst or investment adviser.