Simca AdvertisingShare price, financial results, shareholding and management
- Market cap
- ₹585 cr
- Stock P/E
- 35.2peers 13.0
- Book value
- ₹24.2
- Price to book
- 20.19
- EV / operating profit
- 25.1
- Market cap to sales
- 4.60
- ROCE · FY26
- 110.7%
- ROE · FY26
- 80.9%
- ROE, 3-year average
- 95.4%
- Operating margin · FY26
- 18.0%peers 15.6%
- Sales growth, 3 years
- 119.7%
- Profit growth, 3 years
- 102.6%
- Debt to equity
- 0.00peers 0.19
- Borrowings
- ₹0.1 cr
- Interest cover
- 1139.5×
- Cash from business / op. profit
- 46%
- Debtor days
- 114
- Pledged
- 0.00%
- Promoter holding
- 73.50%
- Change in promoter holding
- -
- Shareholders
- 1,510
- High / low since listing
- ₹524 / ₹132
- Dividend yield
- 0.00%
- Face value
- ₹10
Tap or hover on any figure for what it means. Our arithmetic on reported figures, at the latest close.
Simca Advertising share price chart
Close on 6 Nov 2026 · +3.68% on the day · Vol 4,200
Daily prices to 6 Nov 2026, adjusted for splits and bonuses. Closing prices only: check the exchange for the live price.
Share price returns
To the close of 6 Nov 2026
- 1 month
- +51.8%
- 3 months
- +98.8%
- Since IPO
- +167.0%
- Traded a day, 20 days
- ₹0.72 cr
- Taken for delivery
- 99%
Business growth
Sales and net profit, from the reported results
| Sales | Profit | |
|---|---|---|
| FY26 on FY25 | +77% | +137% |
| 3 years, a year | +120% | +103% |
| Latest half, H2 FY26 | +107% | - |
About Simca Advertising: business, products and customers
Simca Advertising rents out advertising space on roadside hoardings and digital screens, mostly in Mumbai, to brands and to other advertising agencies. Its shares trade on NSE Emerge.
Simca Advertising runs outdoor advertising sites in Mumbai: static hoardings, gantries and LED screens at busy roads, junctions and commercial areas. It earns almost all its money from charging advertisers for space and time on these sites, and plans and puts up the campaigns for them.
The company took over the outdoor advertising business of the proprietorship M/s Simca Advertising, which the promoter Fahim Batliwala runs, when it was set up in 2022. The proprietorship still owns some sites and sub-leases them to the company, and the company owns no hoarding structures of its own; it counts each LED screen as six media assets because the screen sells slots.
Read more about the business
What is new: the company listed on NSE Emerge in May 2026, raising ₹58.0 cr, with money set for buying LED screens, a tie-up to run twenty LED screens with Capital World Media Services, and working capital. In September 2026 it added six static sites at Bandra, taking its count to 222 media sites.
From the red herring prospectus (May 2026), the FY26 annual report, the FY26 results filing, the press release of 15 June 2026 and the exchange announcements of July to September 2026.
Read the deeper study ↓In its favour
- Sales have grown very fast: 120% a year over three years.
- It earns a high return on the money it uses: ROCE 111% in FY26.
- It has little debt for its size: debt to equity 0.00.
- The promoters own a large part of the company: 73.50%.
To watch
- Use of the IPO money for LED screens and the Capital World Media tie-up, set for FY27 (Red herring prospectus, p.95).
- Collection of the ₹39.8 cr owed by customers at March 2026 (FY26 results filing, p.22).
- Delivery of the ₹15.3 cr of FY27 business from a financial services client (Press release, 15 Jun 2026, p.2).
- Renewal of the sub-leases from the promoter's proprietorship directly in the company's name, which the prospectus says it intends (Red herring prospectus, p.34).
- It paid no dividend in the past year.
From the company's documents first, then the reported figures read by fixed rules, the same for every company. Facts, not a view on the shares.
Simca Advertising revenue and profit growth
Half-yearly results · Profit and lossSales have grown very fast. Last year profit grew faster than sales, so the company kept more from each rupee of sales.
SME companies report every six months. In the latest half, sales were higher than in the same half a year before.
Simca Advertising half-yearly results
SME companies report every six months · ₹ crore
| H2FY25 | H2FY26 | |
|---|---|---|
| Sales | 38 | 78.51 |
| Expenses | 39 | 65.75 |
| Operating profit | -1 | 12.76 |
| OPM | -3.1% | 16.3% |
| Interest | 0 | 0.01 |
| Depreciation | 0 | 0.56 |
| Profit before tax | -1 | 12.59 |
| Net profit | -1 | 9.04 |
Simca Advertising profit and loss
Full years to March, FY23 to FY26 · ₹ crore, consolidated where reported
| FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|
| Sales | 12 | 49 | 72 | 127.22 |
| Expenses | 10 | 42 | 61 | 104.28 |
| Operating profit | 2 | 8 | 10 | 22.94 |
| OPM | 18.0% | 16.0% | 14.0% | 18.0% |
| Other income | 0 | 0 | 0 | 0.62 |
| Interest | 0 | 0 | 0 | 0.02 |
| Depreciation | 0 | 0 | 0 | 0.75 |
| Profit before tax | 2 | 8 | 10 | 22.77 |
| Tax rate | 0.0% | 25.0% | 30.0% | 27.0% |
| Net profit | 2 | 6 | 7 | 16.62 |
| EPS ₹ | 314 | 1,156 | 1,476 | 18.88 |
| Dividend payout | 0.0% | 0.0% | 0.0% | 0.0% |
The years to FY25 come rounded to the nearest crore in the source.
Earnings per share before FY26 is on the share count of that time, before later bonus or share issues, so it does not compare with the years after.
Simca Advertising profitability
Margins and returns on capitalLast year the company kept more from each rupee of sales than the year before. It earns a high return on the money it uses.
Operating margin, every year
Per cent of sales kept before interest, depreciation and tax
| FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|
| Operating margin | 18.0% | 16.0% | 14.0% | 18.0% |
| Tax rate | 0.0% | 25.0% | 30.0% | 27.0% |
| ROCE | · | 175.8% | 104.7% | 110.7% |
| ROE | · | 131.9% | 73.3% | 80.9% |
| Dividend payout | 0.0% | 0.0% | 0.0% | 0.0% |
Simca Advertising debt and cash flow
Balance sheet · Cash flow · Working capitalThe company's own money, its net worth, has grown fast. It has almost no borrowings. Last year the business brought in less cash than it showed as profit, so part of the profit is still to be collected. Customers take about as long to pay as they did in FY24.
Bars below the line are cash going out.
Simca Advertising balance sheet
At each 31 March · ₹ crore
| FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|
| Equity capital | 0.05 | 0.05 | 0.05 | 8.80 |
| Reserves | 2 | 7 | 12 | 20.23 |
| Net worth | 2.05 | 7.05 | 12.05 | 29.03 |
| Borrowings | 0 | 0 | 0 | 0.09 |
| Other liabilities | 3.95 | 12.95 | 17.95 | 37 |
| Total liabilities | 6 | 20 | 30 | 66.12 |
| Fixed assets | 0 | 0 | 1 | 4.74 |
| Capital work in progress | 0 | 0 | 0 | 0 |
| Investments | 0 | 0 | 0 | 0 |
| Other assets | 6 | 20 | 29 | 61.38 |
| Receivables | · | · | · | 39.77 |
| Inventory | · | · | · | 0 |
| Cash | · | · | · | 9.61 |
| Trade payables | · | · | · | 27.26 |
Simca Advertising cash flow
₹ crore
| FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|
| Cash from operations | 0 | 2 | 3 | 10.52 |
| Cash from investing | 0 | 0 | -1 | -5.98 |
| Cash from financing | 0 | 0 | 0 | -0.22 |
| Net cash flow | 0 | 2 | 2 | 4.32 |
| Capital spending | · | · | · | 4.90 |
Working capital
Days
| FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|
| Debtor days | 168 | 116 | 75 | 114 |
| Cash conversion cycle | 168 | 116 | 75 | 114 |
| Working capital days | 45 | 38 | 34 | 38 |
Simca Advertising peers and competitors
Listed SME companies in the same industryBy sales, Simca Advertising is number 7 of the 22 listed SME companies in media.
Each company's latest full year and its latest close; companies the exchange puts in the same industry, whose businesses can differ a good deal. A list, not a comparison of their shares.
| Company | Market cap ₹ cr | P/E | Sales ₹ cr | Profit ₹ cr | Op. margin | Debt/equity |
|---|---|---|---|---|---|---|
| Yaap Digital | 226 | 12.3 | 185 | 18.5 | 15.1% | 0.29 |
| Bright Outdoor Media | 742 | 30.9 | 153 | 24 | 21.0% | 0.00 |
| Graphisads | 43 | 10.1 | 141 | 4.3 | 5.1% | 0.27 |
| Pelatro | 408 | 22.5 | 138 | 18.1 | 18.8% | 0.12 |
| Simca Advertising | 585 | 35.2 | 127 | 16.6 | 18.0% | 0.00 |
| Novus Loyalty | 290 | 32.2 | 127 | 9 | 10.0% | 0.00 |
| Pramara Promotions | 137 | 13.7 | 112 | 10 | 15.0% | 0.34 |
| Cyber Media Research & Services | 21 | 5.9 | 90.8 | 3.5 | 5.1% | 0.26 |
| Adcounty Media India | 189 | 9.5 | 86 | 20 | 29.0% | 0.03 |
| Chatterbox Technologies | 45 | 5.0 | 84.2 | 9.1 | 16.0% | 0.00 |
| Value 360 Communications | 142 | 14.3 | 69 | 9.9 | 27.2% | 0.50 |
| Median of the 10 others | 166 | 13 | 120 | 10 | 15.6% | 0.19 |
Simca Advertising shareholding pattern
Promoters, FIIs, DIIs, HNIs and small holdersThe promoters own more than half the company. Foreign and Indian funds own a noticeable share.
Simca Advertising shareholding pattern
Per cent of shares, from the patterns filed with the exchange. Tap + to see everyone holding 1% or more in that group. HNIs and small holders show only where the pattern was filed in full.
| May 26 | |
|---|---|
| Promoters | 73.50% |
| Foreign investors (FIIs) | 2.80% |
| Indian institutions (DIIs) | 4.95% |
| Small holders (up to ₹2 lakh) | 17.33% |
| Number of shareholders | 1,510 |
The named holders are at 14 May 2026, each under the group the pattern files them in.
Simca Advertising study: the business from its own documents
Read from 5 of the company's own documentsSimca Advertising so far
From the company's own record
- 15 May 2026Listed on NSE Emerge at ₹183
- 14 May 2026Promoters at 73.50%
- 6 Nov 2026Highest close since listing, ₹488.65
Simca Advertising key facts from the filings
Each figure with the document it comes from
- Media sites
- 222
- Sites at September 2026 as the company counts them: 80 static and 142 digital.Announcement, 7 Sep 2026, p.1
- Rent to the promoter
- ₹9.0 cr
- Yearly space selling rent contract with Managing Director Fahim Batliwala, approved in April 2025.Annual report FY26, p.48
- Sales through agencies
- 58.63%
- Share of revenue in the nine months to December 2025 from other agencies using the company's sites for their clients.Red herring prospectus, p.171 and p.172
- Maharashtra share
- 81.17%
- Share of revenue in the nine months to December 2025 earned in Maharashtra.Red herring prospectus, p.171
- Order book
- ₹44.9 cr
- Orders in hand on 21 April 2026, as certified by the company's chartered accountants.Red herring prospectus, p.259
Show 5 more facts
- Money owed by customers
- ₹39.8 cr
- Trade receivables at March 2026, up from ₹14.7 cr a year earlier.FY26 results filing, p.22
- Collection rate
- 73%
- Payments collected against bills in the nine months to December 2025, down from 98% in FY23.Red herring prospectus, p.169
- Site occupancy
- 77.96%
- Share of possible ad space sold in the nine months to December 2025, up from 57.92% in FY23.Red herring prospectus, p.169
- IPO money
- ₹58.0 cr
- Raised in May 2026; ₹12.7 cr is set for LED screens and ₹23.5 cr for working capital, all to be used in FY27.Annual report FY26, p.26; Red herring prospectus, p.94 and p.95
- Workforce
- 31
- Permanent employees at March 2026.Annual report FY26, p.28
What the company said, and what happened
The company's own statements, attributed, set against what it later reported; not newboard's estimates
The company states an order book of ₹44.9 cr on 21 April 2026, and said in June 2026 that it had secured business worth about ₹15.3 cr from a financial services client for FY27. The prospectus sets the IPO money for LED screens, the Capital World Media tie-up and working capital, all to be used in FY27.
Is it a good business? Six questions
Each answer is about that one question, read from the documents; tap one for the evidence. Not a view on the shares.
Simca Advertising earns its money renting out space on hoardings and screens it leases, much of it from its promoter, and sells it at a markup to brands and agencies.
Its weak spots are that it owns few sites of its own, relies on rent deals with a business of the promoter, and has seen money owed by customers pile up.
AverageCan it set its own prices?Good sites in busy places let it charge for space, but it cannot always pass on higher rents and fees to clients.
WatchHow strong is it against rivals?It has a long-known name in Mumbai, but owns no hoarding structures and depends on leases that can be changed or ended.
WatchWho are its customers?Many clients, but most money comes through other agencies and real estate firms, and few clients come back each year.
AverageDoes it need a lot of money?It needs little plant, but more digital screens now need buying, and slow collections tie up cash.
AverageCan it keep finding new work?It keeps adding sites and screens, but clients book campaign by campaign without long contracts.
WatchDo good and bad years swing a lot?Advertising budgets rise and fall with business conditions, and one half-year in the past showed a loss.
Who runs Simca Advertising?
Promoters, directors and officers; tap a name for the background
FBFahim BatliwalaPromoter, Chairman and Managing Director · holds 73.50%
Holds a Bachelor of Arts from the University of Mumbai, with about twenty years in outdoor advertising. Associated with the proprietorship M/s Simca Advertising since 2003 and took charge of it in 2016; a director since the company was formed and Managing Director since September 2024. The prospectus states Fahim Batliwala and Ashma Fahim Batliwala are spouses.
Red herring prospectus, p.167, p.199, p.201 and p.202AFAshma Fahim BatliwalaPromoter and Non-Executive Director
Holds a Bachelor of Arts from the University of Mumbai, with more than ten years in human resources and administration. Worked at the proprietorship M/s Simca Advertising from May 2013 to June 2022; a director since the company was formed and non-executive since February 2025.
Red herring prospectus, p.200, p.201 and p.216ZAZameer Ahmed MistryExecutive Director
Completed the HSC from the Maharashtra State Board, with about twenty years in outdoor advertising. Worked with the proprietorship M/s Simca Advertising until 2022 and has been a director since the company was formed, leading business growth, alliances and the move to digital.
Red herring prospectus, p.199 and p.201; Annual report FY26, p.28SSSharuq SayyedChief Financial Officer
Holds a Bachelor of Management Studies from the University of Mumbai, with more than ten years in finance and accounts. Earlier an accountant at Awaab Finance Services and J. Acharya & Associates, Senior Accountant at F.A. Ansari & Associates from 2015 to 2021 and Chief Accountant at the proprietorship M/s Simca Advertising; Chief Financial Officer since November 2024.
Red herring prospectus, p.212 and p.213DRDhirendra Raghvendra TripathiIndependent Director
Holds a Bachelor of Commerce from the University of Mumbai, with about ten years in operations and financial management. Sales Executive Manager at SKYZ Gym since 2018 and runs the proprietorship Shree Laxmi Petroleum; on the board since January 2025 and chairs the audit committee since August 2026.
Red herring prospectus, p.200 and p.201; Annual report FY26, p.29AGAshish Gulshan ChawlaIndependent Director
Holds a Bachelor of Commerce from the University of Mumbai, with over seven years in accounts and finance. Began at ANZ Bank in Australia and serves there as Service Delivery Manager, ANZ Institutional & Corporate; on the board since January 2025.
Red herring prospectus, p.200 and p.201Simca Advertising latest news and announcements
Announcements · Documents · Corporate actionsWhat changed recently
Each half-year is set against the same half a year earlier
- H2 FY26: sales ₹78.5 cr (+107%), net profit ₹9 cr (-) on H2 FY25.
Simca Advertising announcements
31 on record, latest first; each opens the filing on the exchange
- Certificate under SEBI (Depositories and Participants) Regulations, 2018For the quarter ending on September 30, 2026PDF ↗
- Trading WindowClosure pursuant to SEBI (Prohibition of Insider Trading) Regulations, 2015PDF ↗
- Shareholders meetingSrutinizers report of Annual General Meeting held on September 21, 2026. Further, the company has informed the Exchange regarding voting resultsPDF ↗
- Shareholders meetingShareholders meetingPDF ↗
- Updates'Intimation under Regulation 29(2) of SEBI (SAST) Regulations, 2011 Regulations, 2015'PDF ↗
- Updates'Intimation of acquisition of securities under regulation 7(2) of the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015'PDF ↗
- UpdatesAcquisition of Advertising Rights of 6 Static -Out-of-Home Media SitesPDF ↗
- Change in Managementchange in ManagementPDF ↗
- Monitoring Agency ReportFor the quarter ended June 30, 2026PDF ↗
- Shareholders meetingNotice of Annual General Meeting to be held on September 21, 2026PDF ↗
- Outcome of Board MeetingHeld on August 22, 2026PDF ↗
- Updates'Intimation under Regulation 29(2) of SEBI (SAST) Regulations, 2011 Regulations, 2015'PDF ↗
Simca Advertising annual reports, earnings calls and documents
Every document links to its source; “read” marks those this page is built from
Simca Advertising share split, bonus and dividends
From the corporate actions the company announces on the exchange
No share split, bonus issue or dividend is on record since listing.
Checks we ran on Simca Advertising's data · 9
Before any number shows, it goes through the same checks. A figure that fails is held back, never shown as if it were right.
- iThe shares traded on only 105 days in the past year, so the price, its range and the returns here rest on few trades.
- ✓Balance sheet totals add up for FY25 and FY26.
- ✓Market cap uses the share count in the latest shareholding pattern (1,19,71,600 shares).
- !The FY26 results imply 88,00,000 shares at face value ₹10, which disagrees with the shareholding pattern; the pattern is used.
- ✓Promoter pledge figures are within possible limits in every shareholding pattern shown.
- ✓Promoter and public holdings add up to 100% in every shareholding pattern shown.
- !Earnings per share changes basis between FY25 (₹1,476.00) and FY26 (₹18.88) because the share count behind it changes; EPS is shown as reported, and growth is worked out on profit.
- ✓Revenue and profit are reported for every year shown, FY23 to FY26.
- iPrices run to the close on 14 Oct 2026, from the exchange's daily figures.
Questions people ask about Simca Advertising
What does Simca Advertising do?
Simca Advertising rents out advertising space on roadside hoardings and digital screens, mostly in Mumbai, to brands and to other advertising agencies. Its shares trade on NSE Emerge.
What is the share price of Simca Advertising?
₹489 at the close on 6 Nov 2026, from the exchange's daily figures.
What is the market cap of Simca Advertising?
₹585 cr at the close on 6 Nov 2026, on 1,19,71,600 shares.
What is the P/E of Simca Advertising?
35.2 times FY26 profit at the close on 6 Nov 2026 (our arithmetic).
What are Simca Advertising's revenue and profit?
Revenue ₹127 cr and profit after tax ₹17 cr in FY26.
Who are the promoters of Simca Advertising?
Fahim Batliwala, Ashma Fahim Batliwala; promoters held 73.50% at 14 May 2026.
What was the IPO price of Simca Advertising?
₹183 a share; it listed on 15 May 2026.
What is Simca Advertising's website?
www.simcaadvertising.com
More SME companies like Simca Advertising
Other listed SME companies in media, the closest in size first, each read from its own documents.
- Bright Outdoor MediaBRIGHT · BSE SME · MediaMarket cap ₹783 cr
- PelatroPELATRO · NSE Emerge · Media · listed 2024Market cap ₹393 cr
- Novus LoyaltyNOVUS · BSE SME · MediaMarket cap ₹283 cr
- Yaap DigitalYAAP · NSE Emerge · Media · listed 2026Market cap ₹226 cr
- Adcounty Media IndiaADCOUNTY · BSE SME · MediaMarket cap ₹168 cr
- Cash Ur Drive MarketingCUDML · NSE Emerge · Media · listed 2025Market cap ₹166 cr
Every listed SME company in Media → · SME companies listed in 2026 →
Built from 2 annual reports, 1 offer document, 1 result filing, 1 press release, 31 exchange announcements, 1 shareholding patterns and 4 years of reported results. Every figure carries its source; where the documents are silent, the page says so.