Cash Ur Drive MarketingShare price, financial results, shareholding and management
- Market cap
- ₹166 cr
- Stock P/E
- 5.6peers 13.0
- Book value
- ₹77.7
- Price to book
- 1.21
- EV / operating profit
- 4.0
- Market cap to sales
- 0.89
- ROCE · FY26
- 40.6%
- ROE · FY26
- 31.0%
- ROE, 3-year average
- 39.7%
- Operating margin · FY26
- 18.0%peers 15.6%
- Sales growth, 3 years
- 31.5%
- Profit growth, 3 years
- 81.0%
- Debt to equity
- 0.01peers 0.07
- Borrowings
- ₹1.3 cr
- Interest cover
- 325.7×
- Cash from business / op. profit
- -58%
- Debtor days
- 146
- Pledged
- 0.00%
- Promoter holding
- 57.23%
- Change in promoter holding
- 0.00 pts
- Shareholders
- 391
- 52-week high / low
- ₹191 / ₹80
- Dividend yield
- 0.00%
- Face value
- ₹10
Tap or hover on any figure for what it means. Our arithmetic on reported figures, at the latest close.
Cash Ur Drive Marketing share price chart
Close on 6 Nov 2026 · -2.88% on the day · Vol 1.21 L
Daily prices to 6 Nov 2026, adjusted for splits and bonuses. Closing prices only: check the exchange for the live price.
Share price returns
To the close of 6 Nov 2026
- 1 month
- -6.3%
- 3 months
- -29.1%
- 6 months
- -39.8%
- 1 year
- -35.3%
- Since IPO
- -27.5%
- Traded a day, 20 days
- ₹0.69 cr
- Taken for delivery
- 93%
Business growth
Sales and net profit, from the reported results
| Sales | Profit | |
|---|---|---|
| FY26 on FY25 | +34% | +65% |
| 3 years, a year | +32% | +81% |
| Latest half, H2 FY26 | +43% | +85% |
About Cash Ur Drive Marketing: business, products and customers
Cash Ur Drive Marketing puts advertisements on buses, cabs, electric vehicle charging stations, bus and bicycle shelters and digital screens in many Indian cities. Brands, companies and government bodies pay it to run their campaigns, and its shares trade on NSE Emerge.
Cash Ur Drive Marketing, founded in 2009 and based in Chandigarh and Noida, wins the rights to put advertising on things that move or stand in public places, such as state transport buses, electric buses, cabs, charging stations, shelters and screens. It designs the format, installs it, measures who sees it and offers the space directly to brands, companies and government bodies rather than through agencies.
Its media comes in two kinds. Owned media is space it holds rights over for three to ten years and prices itself; it brought in ₹59.1 cr in FY26. Trade media is space it takes from other owners so that a client can run one national campaign through a single partner; it brought in ₹127.6 cr.
Read more about the business
Transit media gave 44.8% of FY26 revenue and outdoor media 49.2%, and government campaigns 37.3%. What is new: a 50% stake in the charging operator CharjKaro Greentech Mobility, a stake of about 19% in Kolkata Call Taxi and a ten year concession from Nagar Nigam Rishikesh to build and run ten charging stations with advertising rights.
From the offer document (2025), the annual report 2025-26, the November 2025 and June 2026 earnings calls and the June 2026 investor presentation.
Read the deeper study ↓In its favour
- Sales have grown fast: 32% a year over three years.
- It earns a high return on the money it uses: ROCE 41% in FY26.
- It has little debt for its size: debt to equity 0.01.
To watch
- Collection of the ₹74.8 cr of trade receivables at March 2026, which Raghu Khanna said would be sorted out in the first half of FY27 (Earnings call, June 2026, p.17; Annual report 2025-26, p.40).
- The aim to lift the share of its own space that is sold from about 45% towards 60% (Annual report 2025-26, p.10).
- The in-house printing facility, promised in six to eight months in November 2025 (Earnings call, Nov 2025, p.11; Investor presentation, June 2026, p.11).
- The arbitration with Everest Fleet, which Raghu Khanna said in June 2026 was awaiting hearing dates (Earnings call, June 2026, p.8).
- Customers take longer to pay than before: 146 days in FY26, against 51 in FY22.
From the company's documents first, then the reported figures read by fixed rules, the same for every company. Facts, not a view on the shares.
Cash Ur Drive Marketing revenue and profit growth
Half-yearly results · Profit and lossSales have grown fast. Last year profit grew faster than sales, so the company kept more from each rupee of sales.
SME companies report every six months. In the latest half, sales were higher than in the same half a year before. Profit grew faster than sales.
Cash Ur Drive Marketing half-yearly results
SME companies report every six months · ₹ crore
| H1FY25 | H2FY25 | H1FY26 | H2FY26 | |
|---|---|---|---|---|
| Sales | 64 | 76 | 77.88 | 108.79 |
| Expenses | 53 | 65 | 64.32 | 88.77 |
| Operating profit | 10 | 11 | 13.55 | 20.02 |
| OPM | 16.0% | 14.0% | 17.4% | 18.4% |
| Interest | 0 | 0 | 0.03 | 0.09 |
| Depreciation | 0 | 0 | 0.08 | 0.14 |
| Profit before tax | 11 | 13 | 14.53 | 24.42 |
| Net profit | 8 | 10 | 10.88 | 18.52 |
Cash Ur Drive Marketing profit and loss
Full years to March, FY22 to FY26 · ₹ crore, consolidated where reported
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Sales | 82 | 82 | 94 | 139 | 186.67 |
| Expenses | 80 | 76 | 85 | 118 | 153.09 |
| Operating profit | 1 | 6 | 9 | 21 | 33.58 |
| OPM | 1.6% | 8.0% | 9.0% | 15.0% | 18.0% |
| Other income | 4 | 1 | 4 | 3 | 5.71 |
| Interest | 0 | 0 | 1 | 0 | 0.12 |
| Depreciation | 0 | 0 | 0 | 0 | 0.21 |
| Profit before tax | 5 | 7 | 12 | 24 | 38.96 |
| Tax rate | 40.0% | 28.6% | 25.0% | 25.0% | 23.9% |
| Net profit | 3 | 5 | 9 | 18 | 29.64 |
| EPS ₹ | 3,000 | 501 | 15.37 | 13.52 | 21.42 |
| Dividend payout | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
The years to FY25 come rounded to the nearest crore in the source.
Earnings per share before FY24 is on the share count of that time, before later bonus or share issues, so it does not compare with the years after.
Cash Ur Drive Marketing profitability
Margins and returns on capitalLast year the company kept more from each rupee of sales than the year before. It earns a high return on the money it uses.
Operating margin, every year
Per cent of sales kept before interest, depreciation and tax
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Operating margin | 1.6% | 8.0% | 9.0% | 15.0% | 18.0% |
| Tax rate | 40.0% | 28.6% | 25.0% | 25.0% | 23.9% |
| ROCE | · | 34.9% | 54.1% | 61.5% | 40.6% |
| ROE | · | 30.2% | 41.8% | 46.2% | 31.0% |
| Dividend payout | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Cash Ur Drive Marketing debt and cash flow
Balance sheet · Cash flow · Working capitalThe company's own money, its net worth, has grown fast. It borrowed much more last year. Its loans are smaller than its own money. Last year the business used more cash than it brought in. It spent more on assets and investments than the business brought in, and raised the rest from loans or shares. Customers take about as long to pay as they did in FY24.
Bars below the line are cash going out.
Cash Ur Drive Marketing balance sheet
At each 31 March · ₹ crore
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Equity capital | 0.01 | 0.10 | 6 | 13 | 17.65 |
| Reserves | 14 | 19 | 18 | 41 | 119.47 |
| Net worth | 14.01 | 19.10 | 24 | 54 | 137.12 |
| Borrowings | 2 | 5 | 0 | 0 | 1.34 |
| Other liabilities | 35.99 | 53.90 | 69 | 41 | 65.19 |
| Total liabilities | 52 | 78 | 93 | 95 | 203.65 |
| Fixed assets | 2 | 2 | 2 | 2 | 2.14 |
| Capital work in progress | 0 | 0 | 0 | 1 | 6 |
| Investments | 6 | 6 | 23 | 22 | 32.85 |
| Other assets | 44 | 70 | 68 | 70 | 162.66 |
| Receivables | · | · | · | · | 74.82 |
| Inventory | · | · | · | · | 0 |
| Cash | · | · | · | · | 33.25 |
| Trade payables | · | · | · | · | 58.52 |
Cash Ur Drive Marketing cash flow
₹ crore
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Cash from operations | -9 | 3 | 24 | -25 | -19.56 |
| Cash from investing | -1 | 0 | -6 | -10 | -8.65 |
| Cash from financing | 0 | 0 | -5 | 14 | 53.36 |
| Net cash flow | -10 | 3 | 13 | -21 | 25.15 |
| Capital spending | · | · | · | · | 1.51 |
Working capital
Days
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Debtor days | 51 | 150 | 140 | 97 | 146 |
| Cash conversion cycle | 51 | 150 | 140 | 97 | 146 |
| Working capital days | -7 | -2 | -71 | 33 | 112 |
Cash Ur Drive Marketing peers and competitors
Listed SME companies in the same industryBy sales, Cash Ur Drive Marketing is number 2 of the 22 listed SME companies in media.
Each company's latest full year and its latest close; companies the exchange puts in the same industry, whose businesses can differ a good deal. A list, not a comparison of their shares.
| Company | Market cap ₹ cr | P/E | Sales ₹ cr | Profit ₹ cr | Op. margin | Debt/equity |
|---|---|---|---|---|---|---|
| Cash Ur Drive Marketing | 166 | 5.6 | 187 | 29.6 | 18.0% | 0.01 |
| Yaap Digital | 226 | 12.3 | 185 | 18.5 | 15.1% | 0.29 |
| Bright Outdoor Media | 742 | 30.9 | 153 | 24 | 21.0% | 0.00 |
| Graphisads | 43 | 10.1 | 141 | 4.3 | 5.1% | 0.27 |
| Pelatro | 408 | 22.5 | 138 | 18.1 | 18.8% | 0.12 |
| Simca Advertising | 481 | 29.0 | 127 | 16.6 | 18.0% | 0.00 |
| Novus Loyalty | 290 | 32.2 | 127 | 9 | 10.0% | 0.00 |
| Pramara Promotions | 137 | 13.7 | 112 | 10 | 15.0% | 0.34 |
| Cyber Media Research & Services | 21 | 5.9 | 90.8 | 3.5 | 5.1% | 0.26 |
| Adcounty Media India | 189 | 9.5 | 86 | 20 | 29.0% | 0.03 |
| Chatterbox Technologies | 45 | 5.0 | 84.2 | 9.1 | 16.0% | 0.00 |
| Median of the 10 others | 208 | 13 | 127 | 13.3 | 15.6% | 0.07 |
Cash Ur Drive Marketing shareholding pattern
Promoters, FIIs, DIIs, HNIs and small holdersThe promoters own more than half the company. Foreign and Indian funds own a noticeable share. The number of shareholders has come down.
Cash Ur Drive Marketing shareholding pattern
Per cent of shares, from the patterns filed with the exchange. Tap + to see everyone holding 1% or more in that group. HNIs and small holders show only where the pattern was filed in full.
| Aug 25 | Sep 25 | Dec 25 | Mar 26 | |
|---|---|---|---|---|
| Promoters | 57.23% | 57.23% | 57.23% | 57.23% |
| Foreign investors (FIIs) | 5.98% | 9.43% | 8.14% | 7.38% |
| Indian institutions (DIIs) | 5.74% | 6.87% | 6.47% | 6.48% |
| HNIs (over ₹2 lakh each) | 7.52% | 8.42% | 9.32% | 9.87% |
| Small holders (up to ₹2 lakh) | 12.43% | 5.57% | 5.30% | 4.94% |
| Companies and others | 11.10% | 12.48% | 13.54% | 14.10% |
| Number of shareholders | 1,115 | 485 | 419 | 391 |
The named holders are at 31 March 2026, beside 31 Dec 2025, each under the group the pattern files them in.
Cash Ur Drive Marketing study: the business from its own documents
Read from 12 of the company's own documentsCash Ur Drive Marketing so far
From the company's own record
- July 2009Company formed
- 7 Aug 2025Listed on NSE Emerge at ₹130
- 31 March 2026Promoters at 57.23%
- 22 June 2026Highest close since listing, ₹189.00
Cash Ur Drive Marketing key facts from the filings
Each figure with the document it comes from
- Revenue growth
- 34.0%
- Revenue from operations rose to ₹186.7 cr in FY26 from ₹139.3 cr in FY25, and profit after tax to ₹29.4 cr from ₹17.8 cr.Annual report 2025-26, p.18
- Owned media
- ₹59.1 cr
- FY26 revenue from space the company holds rights over, about a third of the total, up from ₹2.4 cr in FY23.Annual report 2025-26, p.11
- Buses under rights
- 1,900+
- Buses carrying its advertising, including an exclusive agreement covering more than 1,200 Punbus state buses in Punjab.Annual report 2025-26, p.14
- Charging stations
- About 500
- EV charging stations across six cities carrying its media, plus 19 battery swapping stations in Chandigarh.Annual report 2025-26, p.14
- Space sold
- About 45%
- Average share of its own contracted media that was sold in FY26, against an industry norm the company puts at about 65%; some new inventory was live for only seven to eight months.Annual report 2025-26, p.10
Show 5 more facts
- Government work
- 37.3%
- Share of FY26 revenue from central and state government campaigns, tourism, infrastructure launches and public bodies.Annual report 2025-26, p.11
- Top ten customers
- 64.2%
- Share of revenue from the ten largest customers in the six months to September 2024, down from 85.8% in FY22.Offer document, p.37
- Money owed by clients
- ₹74.8 cr
- Trade receivables at 31 March 2026, double the ₹37.1 cr a year earlier; clients usually pay in 90 to 120 days.Annual report 2025-26, p.40; Earnings call, June 2026, p.14
- Advances for rights
- About ₹20 cr
- Paid in FY26 to concession holders to secure long media rights, which the company gives as the main reason operating cash flow was an outflow of ₹19.6 cr.Annual report 2025-26, p.10
- Repeat business
- 25% to 30%
- Share of revenue that the company says comes from existing clients returning; it has no order book because campaigns are short.Annual report 2025-26, p.10; Earnings call, June 2026, p.11
What the company said, and what happened
The company's own statements, attributed, set against what it later reported; not newboard's estimates
The company says it has no order book, since campaigns are short and an order received is an order carried out. In the annual report, Chairman and Managing Director Raghu Khanna said the company is targeting growth of 30% to 35% over FY27 and FY28, with margins improving as owned media and the share of space sold rise, and that it aims to lift the share of space sold towards 60%. On the June 2026 call it set targets of about half of revenue from owned media within three years and a working capital cycle of 100 days.
| What management said | When | What happened |
|---|---|---|
| In-house printing facility running in six to eight months | Nov 2025 call | Still listed among next-phase priorities in the June 2026 presentation |
Is it a good business? Six questions
Each answer is about that one question, read from the documents; tap one for the evidence. Not a view on the shares.
Cash Ur Drive Marketing earns its money by winning advertising rights on buses, charging stations and city spaces and filling them with campaigns, and by arranging other owners' space for clients who want one national partner.
Its weak spots are cash tied up in client dues and in advances for rights, campaigns that come and go with events, and much of its space still going unsold.
AverageCan it set its own prices?Where it holds the only rights in a city, it can charge more. But about two thirds of revenue comes from space it arranges from other owners, where the margin is shared.
AverageHow strong is it against rivals?It moved early into advertising on electric buses and charging stations, which few others offer, but larger and older outdoor media companies lead the wider market.
AverageWho are its customers?Many brands, companies and government bodies, though a handful of large clients have brought in much of the revenue, and government campaigns are a big part.
WatchDoes it need a lot of money?It needs few fixed assets, but a lot of working money: clients pay months later and rights often need advances up front.
AverageCan it keep finding new work?Rights on new buses and charging stations keep adding space to fill, but campaigns are short and must be won again each time.
WatchDo good and bad years swing a lot?Big events and the season shape the year, so sales can rise or fall with the event calendar.
Who runs Cash Ur Drive Marketing?
Promoters, directors and officers; tap a name for the background
RKRaghu KhannaPromoter, Chairman and Managing Director · holds 26.23%
Founded the company and has been a director since incorporation; Managing Director since April 2024. Holds a Bachelor of Technology in Electronics and Communication Engineering from IIT Guwahati and has over 15 years of experience in marketing, advertising, branding and communication.
Offer document, p.231; Annual report 2025-26, p.16PKParveen K. KhannaPromoter and Whole-Time Director · holds 30.44%
With the company since July 2009, working on operations and administration, planning and financial discipline. Holds a Master's degree and an M.Phil. from Panjab University, Chandigarh. The offer document states that Parveen K Khanna is the mother of Raghu Khanna.
Annual report 2025-26, p.16; Offer document, p.214 and p.231BKBhupinder Kumar KhannaPromoter and Non-Executive Director
Has worked in the business since 2014 on administration, supply chain, inventory and workforce planning, and earlier was a Professor of Political Science at Himachal Pradesh University. The offer document states that Bhupinder Kumar Khanna is the spouse of Parveen K Khanna, and that Raghu Khanna is their son.
Annual report 2025-26, p.16; Offer document, p.214 and p.231ANAlok NigamIndependent Director
A former IAS officer of the 1986 batch, Haryana cadre, who retired as Additional Chief Secretary, Government of Haryana, in November 2021 and earlier served as Joint Secretary (Banking Operations) in the Department of Financial Services. Holds Bachelor's and Master's degrees in Mathematics from the University of Allahabad.
Annual report 2025-26, p.16VDVivek D. TalmaleIndependent Director
Has over three decades of experience in manufacturing, operations and business transformation, with senior roles at Cooper Corporation, Microtek International, Schneider Electric and Mahindra & Mahindra.
Annual report 2025-26, p.16Cash Ur Drive Marketing latest news and announcements
Announcements · Documents · Corporate actionsWhat changed recently
Each half-year is set against the same half a year earlier
- H2 FY26: sales ₹109 cr (+43%), net profit ₹18.5 cr (+85%) on H2 FY25.
- Shareholding, 31 March 2026: promoters unchanged at 57.23%.
Cash Ur Drive Marketing announcements
113 on record, latest first; each opens the filing on the exchange
- Certificate under SEBI (Depositories and Participants) Regulations, 2018Certificate under SEBI (Depositories and Participants) Regulations, 2018PDF ↗
- Shareholders meetingSrutinizers report of Annual General Meeting held on September 30, 2026. Further, the company has informed the Exchange regarding voting resultsPDF ↗
- Shareholders meetingProceedings of Annual General Meeting held on September 30, 2026PDF ↗
- Trading WindowClosure pursuant to SEBI (Prohibition of Insider Trading) Regulations, 2015PDF ↗
- Analysts/Institutional Investor Meet/Con. Call UpdatesOutcomePDF ↗
- Copy of Newspaper PublicationCopy of Newspaper PublicationPDF ↗
- Shareholders meetingNotice of Annual General Meeting to be held on September 30, 2026PDF ↗
- Analysts/Institutional Investor Meet/Con. Call UpdatesOutcomePDF ↗
- Copy of Newspaper PublicationCopy of Newspaper PublicationPDF ↗
- Change in AuditorsOf the companyPDF ↗
- Outcome of Board MeetingHeld on September 03, 2026PDF ↗
- Analysts/Institutional Investor Meet/Con. Call UpdatesSchedule of meetPDF ↗
Cash Ur Drive Marketing annual reports, earnings calls and documents
Every document links to its source; “read” marks those this page is built from
Cash Ur Drive Marketing share split, bonus and dividends
From the corporate actions the company announces on the exchange
No share split, bonus issue or dividend is on record since listing.
Checks we ran on Cash Ur Drive Marketing's data · 9
Before any number shows, it goes through the same checks. A figure that fails is held back, never shown as if it were right.
- ✓Balance sheet totals add up for FY25 and FY26.
- ✓Market cap uses the share count in the latest shareholding pattern (1,76,45,800 shares).
- ✓The share capital in the FY26 results matches the share count in the shareholding pattern.
- ✓Promoter pledge figures are within possible limits in every shareholding pattern shown.
- ✓Promoter and public holdings add up to 100% in every shareholding pattern shown.
- ✓The two half-years of FY26 add up to the full-year sales.
- !Earnings per share changes basis between FY22 (₹3,000.00) and FY23 (₹501.00) because the share count behind it changes; EPS is shown as reported, and growth is worked out on profit.
- ✓Revenue and profit are reported for every year shown, FY22 to FY26.
- iPrices run to the close on 14 Oct 2026, from the exchange's daily figures.
Questions people ask about Cash Ur Drive Marketing
What does Cash Ur Drive Marketing do?
Cash Ur Drive Marketing puts advertisements on buses, cabs, electric vehicle charging stations, bus and bicycle shelters and digital screens in many Indian cities. Brands, companies and government bodies pay it to run their campaigns, and its shares trade on NSE Emerge.
What is the share price of Cash Ur Drive Marketing?
₹94.3 at the close on 6 Nov 2026, from the exchange's daily figures.
What is the market cap of Cash Ur Drive Marketing?
₹166 cr at the close on 6 Nov 2026, on 1,76,45,800 shares.
What is the P/E of Cash Ur Drive Marketing?
5.6 times FY26 profit at the close on 6 Nov 2026 (our arithmetic).
What are Cash Ur Drive Marketing's revenue and profit?
Revenue ₹187 cr and profit after tax ₹30 cr in FY26.
Who are the promoters of Cash Ur Drive Marketing?
Raghu Khanna, Parveen K. Khanna, Bhupinder Kumar Khanna; promoters held 57.23% at 31 March 2026.
What was the IPO price of Cash Ur Drive Marketing?
₹130 a share; it listed on 7 Aug 2025.
What is Cash Ur Drive Marketing's website?
www.cashurdrive.com
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Built from 3 earnings call transcripts, 3 investor presentations, 3 press releases, 2 annual reports, 1 offer document, 113 exchange announcements, 4 shareholding patterns and 5 years of reported results. Every figure carries its source; where the documents are silent, the page says so.